Russell Johns

We work as an extension of your company, helping you to cut costs and increase profits. Horizontal integration with Russell Johns can reduce your overhead costs and raise your return on investment. Our multi-level approach to advertising representation allows you to customize a plan that complements your business strategies and objectives.

Ad Sales Services Offered
SSP/Programmatic Display Yield Optimization
Ad Products Strategy and Media Kit Creation
Invoicing and Collections
Ad Operations and Reporting
Advertising and Prospect Database Building (CRM)
Direct Sales Representation and Outreach
North America
B2B or B2C:
Audience Focus:

Best Outsourced Ad Sales Rep Firms And Services 2021 - Complete Guide - Top 12 Companies Compared

Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Read the Guide