Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.
For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.
Consider partnering with a Google Certified Publishing Partner (GCCP) like Publift - basically an agency that focuses on ad tech, ad revenue growth, and setup strategy/optimization
This guide focuses on full service, end to end outsourced ad sales agencies and rep firms, not ad networks or SSPs (Supply Side Platforms). With ad rep firms, you are essentially hiring a dedicated rep (perhaps part time) or sales agency that is an extension of or replacement for your own ad sales team. Unlike ad networks, outsourced ad sales or rep firms will partner more closely with you and can sell an integrate mix of ad products. This guide does not cover self-serve platforms or directories where there is no direct outbound sales partnership.
SaaSBoost.io outsourced ad sales services is included in the guide. One of the reasons I made this is that we often have companies that reach out about ad sales outsourcing help but are not a great fit for our niche (B2B, tech). There didn't seem to be a definitive list or resource to point people to. Contact us if you would like to update information on your company or get your company included.
