Best Outsourced Ad Sales Rep Firms And Services 2021 - Complete Guide

Top 10 Outsourced Ad Sales Rep Firms Compared

Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Things to put in place before you graduate to an outsourced direct ad sales model:

Top Ad Products to Grow Revenues Beyond Display Advertising

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    Custom Content (video, written)
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    Sponsored Content (video, written)
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    Sponsored Link Inclusions in relevant content
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    Dedicated emails, newsletters
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    Intent Data - Data as a Service
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    Advertising and Sponsorship (sponsored listings, special sections)
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    Conference and Events - In person and Virtual

Key Considerations When Evaluating an Outsourced Ad Sales Partner

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    Look for an outsourced sales company that has specific domain expertise in your industry. Time to ROI will be much quicker if your partner understands your market and may also be able to leverge existing contacts. B2B advertising and ad products is very different from B2C, for instance.
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    Understand exactly who will be representing your company and brand on demos, calls and over email.
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    Look for firms that build long term relationships and partnerships. A sales rep or firm with a short term focus that cuts corners by taking on bad deals and the wrong customers can cause much more harm and pain than the revenue is worth.

Ad Sales Rep Firms vs. Ad Networks and SSPs (Supply Side Platforms)

This guide focuses on full service, end to end outsourced ad sales agencies and rep firms, not ad networks or SSPs (Supply Side Platforms). With ad rep firms, you are essentially hiring a dedicated rep (perhaps part time) or sales agency that is an extension of or replacement for your own ad sales team. Unlike ad networks, outsourced ad sales or rep firms will partner more closely with you and can sell an integrate mix of ad products. This guide does not cover self-serve platforms or directories where there is no direct outbound sales partnership.

Other notes about the guide:

SaaSBoost.io outsourced ad sales services is included in the guide. One of the reasons I made this is that we often have companies that reach out about ad sales outsourcing help but are not a great fit for our niche (B2B, tech). There didn't seem to be a definitive list or resource to point people to. Contact us if you would like to update information on your company or get your company included.

Best Outsourced Ad Sales Rep Firms And Services

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Select Sales Services
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  • Headquarters
    North America
    B2B or B2C Focus
    B2B
    Services
    Ad Operations and Reporting
    Ad Products Strategy and Media Kit Creation
    Advertising and Prospect Database Building (CRM)
    Direct Sales Representation and Outreach
    Invoicing and Collections
  • Headquarters
    North America
    B2B or B2C Focus
    Both
    Services
    Ad Products Strategy and Media Kit Creation
    Direct Sales Representation and Outreach
  • Headquarters
    North America
    B2B or B2C Focus
    Both
    Services
    Ad Operations and Reporting
    Ad Products Strategy and Media Kit Creation
    Advertising and Prospect Database Building (CRM)
    Direct Sales Representation and Outreach
    Invoicing and Collections
  • Headquarters
    EMEA
    B2B or B2C Focus
    Both
    Services
    Ad Products Strategy and Media Kit Creation
    Direct Sales Representation and Outreach
  • Headquarters
    North America
    B2B or B2C Focus
    Both
    Services
    Direct Sales Representation and Outreach