Do you have a web based media property and need help with outsourced ad sales and management? Many publishers have Adsense and other networks in place, but need dedicated outbound efforts to proactively sell and fulfill more complex, integrate ad and marketing programs. SaaSBoost fills the gap and increases revenue with outsourced ad sales help.
Direct Sales Representation and Outreach = Direct outbound sales outreach and lead follow up to advertisers, ad agencies and ad tech partners
Prospect List building, CRM = We use a combination of software and lead generation specialists to find the right target accounts and contacts based on your audience, demographics and ad product mix. You get a database of prospects and a history of any customer interactions.
Outbound cold email sequences and marketing automation, with goal of setting up calls/meetings and building a pipeline of advertising programs and driving ad sales revenue = We set up the best of breed software for you most ideally suited for startups on a budget. We set up personalized, well crafted email drip campaigns and track and measure everything. We close deals from prospect outreach to renewals.
Ad Operations and Reporting = Can include:
*Ad trafficking and setup
*Advertiser and Publisher reporting
*Campaign and creative optimization for maximum results/renewals
*Monitor and manage ad traffic, inventory.
Invoicing and Collections (optional). We can work with your finance team; or handle all ad program invoicing and collections and give your team real time access through Freshbooks.
Ad Product Portfolio Management and Development = We can help with ideas and implementation of new ad products, media kits, custom and sponsored content, etc.
Envato is an Australian based digital learning platform and marketplace. As long term partners we own the full sales process even through operations and billing/collections.
Envato Tuts+ is an Australian based company with a network of tutorial based websites. Almost all of their revenue comes from subscriptions and a digital goods marketplace. Their Tuts+ division has a network of tutorial based websites for web developers, designers, creatives, and business owners. Online advertising, content and marketing programs are not a core offering so it made sense to outsource this portion of the business. SaaSBoost.io came in and:
1. Set up ad products strategy, pricing and consulted on media kit and overall advertiser value prop. Focus went beyond display, mostly growth around sponsored content/native ads
2. Handled all ad operations including trafficking and reporting
3. Invoicing and collections
4. Through outbound sales have grown revenues 5x. Key wins include first time advertisers like Amazon, Microsoft, Adobe, plus a host of smaller tech startups including New Relic. Several long term, larger deals with multiple ad products bundled as part of integrated buys. Sponsored and custom content has been the biggest growth driver.
A partnership going on 7 years has driven millions in revenue. Customers include AWS, Microsoft, New Relic, Adobe, Atlassian and many web developer and design focused startups.
ProgrammableWeb is the web's oldest and largest API Directory, a media property owned by SaaS vendor Mulesoft (now Salesforce). One tactic that was efficient and effective was to build a Python script to scrape company mentions and links to inform a personalized, relevant and timely automated cold out reach sequence. Using Snov.io (data/lead info), marketing automation (Quickmail.io), and booking (Calendly) software, the result was an automated pipeline of 50+ monthly warm leads and booked calls.