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Outsourced Ad Sales

Independent Media Representation to Increase Your Ad Revenues

Do you have a web based media property and need help with outsourced ad sales and management?  Many publishers have Adsense and other networks in place, but need dedicated outbound efforts to proactively sell and fulfill more complex, integrate ad and marketing programs. SaaSBoost fills the gap and increases revenue with outsourced ad sales help.

Are you ready for

Outsourced Ad Sales


What We Can Provide:

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    Direct Sales Representation and Outreach = Direct outbound sales outreach and lead follow up to advertisers, ad agencies and ad tech partners

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    Prospect List building, CRM = We use a combination of software and lead generation specialists to find the right target accounts and contacts based on your audience, demographics and ad product mix. You get a database of prospects and a history of any customer interactions.

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    Outbound cold email sequences and marketing automation, with goal of setting up calls/meetings and building a pipeline of advertising programs and driving ad sales revenue = We set up the best of breed software for you most ideally suited for startups on a budget. We set up personalized, well crafted email drip campaigns and track and measure everything. We close deals from prospect outreach to renewals.

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    Ad Operations and Reporting = Can include:

    *Ad trafficking and setup

    *Advertiser and Publisher reporting

    *Campaign and creative optimization for maximum results/renewals

    *Monitor and manage ad traffic, inventory.

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    Invoicing and Collections (optional). We can work with your finance team; or handle all ad program invoicing and collections and give your team real time access through Freshbooks.

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    Ad Product Portfolio Management and Development = We can help with ideas and implementation of new ad products, media kits, custom and sponsored content, etc.

Case Studies: for Growing SaaS Startups

How the Process Works


Provide us an email address

You provide us access to a temporary corporate email address from your domain - required by some providers to prove ownership (it can be generic like ''). We only use this email address for the purpose of submitting/editing/approving listings. You can delete it afterwards if needed or change the password later if you want to keep that as a separate inbox for listings communications.


Fill out our form once with your product and company details

Fill out the form once with your full company and product info data (screenshots, pricing, videos, etc) and choose which directories to submit to. Some fields are optional and can be left blank. We'll pull any additional info needed from your website to complete the submissions without a lot of back and forth or asking minor questions. The goal is to get the listings published and links from the directories up and running. You always maintain full ownership of the listings per each site's TOS and you can update/enhance/fill in any gaps at any time.


See the live listings

It can take up to 2-3 weeks to get everything submitted and go through the full approval processes for publishing on every site. We will send a weekly email update with published submissions (i.e. 8 out of 20 published so far, here the links, etc.). There is not a guarantee that all 20 will ultimately be reviewed/approved/published but they will definitely be submitted and if there is any missing info or reasons for rejection will pass that info on and work with you to correct (not typical). Once live, we include one round of revisions. Need ongoing help keeping listings up to date? Talk to us and we can help.

Directories we submit to:

Choose the directories that are a fit or match for your SaaS solution

Better Alternative
Product Hunt
IT Central Station
Software Advice
Good Firms

Software Directory Listings - Done for You as a Service


SaaS Directory Listing Service
One Time Fee


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    Choose up to 20 Directories to submit to
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    Enter your data once - we submit to all directories
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    Accuracy Guaranteed - One Round of Revisions Included
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Common Questions - FAQs
Get in touch at
How do product directories impact SEO?
Directories are generally considered a good targeted referral traffic source with no SEO benefit or harm. We're only placing you in hand picked, relevant product directories and review sites focused on SaaS. After years of abuse and shady SEO practices, Google likely ignores most directory links. Does that mean there's no reason to get listed on these platforms? No, it is still a key product discovery mechanism for serious B2B buyers. SaaS software purchasers are spending time on these sites so it's important to be there with at least a baseline presence to get considered for the short list.
Why do this through
The main benefit is to save time and headaches - submitting company and product listings is a manual process with a lot of email back and forth and approvals (as well as sales calls and emails from reps selling sponsored directory packages). The process can actually be a little tricky with submitting, formatting, etc. We have VAs that have the process down and everything documented.
Should I submit before I have customer reviews?
There are different strategies here. Obviously it is ideal to have lots of glowing customer reviews, but even if you are not at that stage there are still product discovery benefits to getting listed early. Plenty of buyers may also be intrigued by startups in stealth mode or with new and innovation solutions and approaches. Buyers are often looking for alternatives to the obvious SaaS choices.
You own the listings and can make changes at any time. Need help to frequently update the listings? Contact us and we can likely help streamline this process for you.
Want to talk first?
No problem - drop us a line and we can set up a time to talk through the process and answer any questions.


  • Industry 
    Online Training
  • Location
    Melbourne, Australia
  • Company Size

7 year partnership with Millions in Revenue

Envato is an Australian based digital learning platform and marketplace.  As long term partners we own the full sales process even through operations and billing/collections.

Envato Tuts+ is an Australian based company with a network of tutorial based websites.  Almost all of their revenue comes from subscriptions and a digital goods marketplace. Their Tuts+ division has a network of tutorial based websites for web developers, designers, creatives, and business owners. Online advertising, content and marketing programs are not a core offering so it made sense to outsource this portion of the business. came in and:

1. Set up ad products strategy, pricing and consulted on media kit and overall advertiser value prop.  Focus went beyond display, mostly growth around sponsored content/native ads

2. Handled all ad operations including trafficking and reporting

3. Invoicing and collections

4. Through outbound sales have grown revenues 5x. Key wins include first time advertisers like Amazon, Microsoft, Adobe, plus a host of smaller tech startups including New Relic.  Several long term, larger deals with multiple ad products bundled as part of integrated buys.  Sponsored and custom content has been the biggest growth driver.

A partnership going on 7 years has driven millions in revenue. Customers include AWS, Microsoft, New Relic, Adobe, Atlassian and many web developer and design focused startups.

ProgrammableWeb (Mulesoft/Salesforce)

ProgrammableWeb (Mulesoft/Salesforce)
  • Industry 
    B2B Publishing
  • Location
    San Francisco, CA
  • Company Size

Python Scripting and Cold Outreach for leads, $100K+ ARR

ProgrammableWeb is the web's oldest and largest API Directory, a media property owned by SaaS vendor Mulesoft (now Salesforce). One tactic that was efficient and effective was to build a Python script to scrape company mentions and links to inform a personalized, relevant and timely automated cold out reach sequence. Using (data/lead info), marketing automation (, and booking (Calendly) software, the result was an automated pipeline of 50+ monthly warm leads and booked calls.

Want to find out more?
Read about our Pricing, Process and Phased approach to Outsourced SaaS Sales
Ready to Get Started?

Tell Us About Your Outsourced SaaS Sales Needs

Services you are interested in:
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Get Started with Software Submission Service

Pay, fill out the form, choose your directories, upload your info etc.
Get Started
Ready to Get Started?

Tell Us About Your Outsourced Ad Sales Needs

Thank you! Your submission has been received!
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Best Outsourced Ad Sales Rep Firms And Services 2021 - Complete Guide - Top 10 Companies Compared

Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Read the Guide
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