Strategic Sales and Marketing (SSM) was founded in 1989, and we have developed a reputation as one of the best appointment setting companies in the industry. Our firm has core expertise in B2B appointment setting, along with customized sales and marketing solutions to help B2B sellers enhance their lead generation efforts, driving increased conversion rates and helping close more deals. SSM's sales lead generation services are targeted to those clients whose primary focus is selling "complex" B2B products and or services. These types of sales are typically "non commodity" items and may also have one or more of the following characteristics; Decision makers that are typically at the Owner, Director, VP or C level of contact. Sales that require multiple sales calls (typically over a period of months) to close. Selling situations where the prospect may be asked to make a large purchase. Typically our clients are utilizing a "solution sell process" and therefore require leads where prospects have a challenge, problem or issue that needs to be resolved.