Build an automated outbound lead generation engine that churns out leads and demos for your SaaS.
Nail down ICPs, Personas, Messaging, Content
to support outbound efforts.
Outsourced Sales and Marketing can be a lower cost, lower risk way of investing in growth. Leverage an experienced partner like SaaSBoost.io that already has software and systems in place that can be tailored to your business and market.
We can use tools like Apollo.io to set up a lead generation engine that once up running can later be brought in house.
Many SaaS companies have done well driving demand for their SaaS through an inbound model with a funnel that converts. The problem with relying purely on inbound marketing is it limits growth, particularly if you have hard to reach customers and strong competitors. An effective outbound strategy includes everything from defining ICPs, buying personas, content mapping, outreach messaging, setting up an outbound sales/marketing tech stack, processes, and an initial team to pull the levers and drive interest and demos. Better yet, an "allbound" approach that combines inbound web traffic with outbound SDR work yields the best results. SaaSBoost.io can partner with you to build and run this together and hand off when you are ready to take over.
The top end of the sales funnel is often the easiest way to get started with an outsourced sales agency and quickly prove ROI. SaaSBoost.io can partner with you to help nail down your ICP and messaging, build a database of relevant, in market accounts and contacts with buying intent, and set up systems and the initial SDR team to automate, personalize and execute outreach at scale.
The outcome is a pipeline of warm, interested leads, booked demos, and an outbound engine that we can run on your behalf or hand over at any time. Learn more about Outsourced SDR/BDR Services.
The B2B buying process has long since changed - the buyer is in charge and does loads of online research before agreeing to a trial or demo. There are specific strategies for early stage SaaS companies to build a baseline of content to support outbound efforts like competitive comparisons, roundup and tutorial posts, etc. SaaSBoost.io can serve as a SaaS Content Marketing Agency and also layer in outsourced SDR services to convert more visitors.
Fair or not, many US based companies want to see that your SaaS has a local office or contact person that is close to their time zone and speaks their language. An in-market account manager helps build trust and can be the difference between winning or losing a customer, especially for mid-market and enterprise customers. SaaSBoost.io is located in Redwood City, CA in the heart of Silicon Valley. Partner with us and list our address as a sales office on your website.
Looking to target another specific company? Browse part-time SaaS sales resources by niche and region, or post a job listing.
Focus on the Product Roadmap, building features and supporting customers. We'll do the heavy lifting and grunt work of building repeatable sales and marketing channels and processes. We can even help recommend and implement a modern sales and marketing stack based on your needs and budget.
Hire out an outsourced sales and marketing firm to test out new GTM strategies, messaging, outreach, and sales efforts as a low cost/risk way to break into or test a new market. An ancillary product that may not be core to your business yet still has revenue potential that you'd like to capture is a good candidate to outsource vs. hire/manage in house.
Getting your SaaS listed in the top product directory and review websites like G2 and Capterra is valuable - it builds trust and credibility for your company and helps in product discovery by reaching users searching for options and building a short list in a defined category. However, the process is tedious and time consuming for early SaaS teams with a long To Do list. Upload your data once, get your SaaS submitted in up to 20+ software product directory and review sites. We take care of the manual submission and approval process for you.
Is your SaaS specific to a niche industry that would be best served by a sales rep with a network of relevant contacts? Search the SaaS Sales database for reps open to flexible, remote, often 1099 roles. Or Post a SaaS Sales Open Position and we will pass on any qualified candidates that are a match.
Partnered with pre-revenue SaaS to build initial outbound and inbound lead engine, supported by content, software directory listings, Apollo.io/Hubspot setup. Result was steady flow of booked, qualified demos (avg 10+ per month).
LiveWebinar is a SaaS webinar platform based in Poland. Established first direct US and NA sales presence. Built a database of prospects, helped evaluate and implement CRM (PipeDrive); set up outbound marketing automation/cold email outreach funnel(Woodpecker). Quickly got up to speed on complex, technical SaaS webinar platform in a new market and have a growing customer list of enterprise and white label customers.
Envato is an Australian based digital learning platform and marketplace. Their Tuts+ division has a network of tutorial based websites for web developers, designers, creatives, and business owners. Online advertising, content and marketing programs are not a core offering so it made sense to outsource this portion of the business. As long term partners we own the full sales process even through operations and billing/collections. Customers include AWS, Microsoft, New Relic, Adobe, Atlassian and many startups.
ProgrammableWeb is the web's oldest and largest API Directory, owned by Mulesoft (now Salesforce). One tactic that was efficient and effective was to build a Python script to scrape company mentions and links to inform a personalized, relevant and timely automated cold out reach sequence. Using Snov.io (data/lead info), marketing automation (Quickmail.io), and booking (Calendly) software, the result was an automated pipeline of 50+ monthly warm leads and booked calls.
Worked closely with founders of one of the first B2B marketing personalization platforms as they were moving to the US and closing a $5M Series A. Leveraged CMO network and B2B marketing knowledge to set up initial meetings with enterprise customers. Quarterbacked deals with $30K average ARR for first US SaaS customers. Acquired within 6 months by Marketo for $20M.
The top end of the sales funnel has traditionally required a full time SDR or BDM hire. By leveraging software and data along with experience and expertise, much of the process of building an ABM (Account Based Marketing) list and generating initial interest and booked demos can be automated for early stage SaaS Startups.
Consider SDR Outsourcing options with SaaSBoost.io.
-Plug in SDRs/BDRs
B2B Outsourced SaaS Sales is a full service, long term engagement and strategic partnership. We get deep into your business to understand your market, product, competitors, your sales and marketing stack, USPs, ICPs, GTM, and any other fun acronyms you can think of. We basically become part of the team with access to internal systems and processes, weekly calls, etc.
The end result is consistent, growing month over month SaaS revenue directly attributable to closed won deals through SaaSBoost.io.
Do you have top of funnel, initial 'hand raiser' leads and accounts that may have filled out a form but are not quite ready to book a demo or get on a call? Or do you need more information to further qualify and prioritize the lead before routing them? Hiring a firm that provides outsourced lead qualification may be a great option to insert as the next stage after your top of funnel efforts (inbound web, outbound marketing, lead generation, content syndication) and saving your limited in house sales resources from this often frustrating middle ground of the buyer's research process.
An outsourced lead qualification company will usually use a mix of email, social selling and phone to further qualify these leads and get them closer to the point of calendared demos.
Are you looking for a SaaS Content Marketing Agency to jumpstart your inbound efforts? SaaSBoost.io can serve as a content marketing agency for SaaS as standalone service, or as part of a comprehensive inbound and outsourced outbound sales and marketing approach for early stage SaaS companies.
Apollo.io is a great choice for implementing an outbound motion for B2B SaaS and startups. Apollo.io is an all-in-one tool that can be used to build lists, create sequences, automate and execute multi-channel, account based outreach programs and generate a pipeline of warm leads. Apollo.io has integrations with most major CRMs (Hubspot, SFDC), LinkedIn, GMail, etc.
SaaSBoost.io will work with you to understand your business, ICPs, competitors, messaging, etc. and partner to setup a strategic and automated outbound engine using Apollo.io.