Allbound GTM Systems for B2B and SaaS Companies

SuccessCoaching.co, a customer success training company, sought to enhance lead generation. We built an Apollo.io instance with automated cold email outreach, integrated it with HubSpot, and incorporated various lead data sources. This resulted in a $750K+ sales pipeline, six-figure closed deals, and 62 open opportunities

“Before partnering with Jeremy, we had been utilizing Apollo for 12 months, thinking we were fully leveraging its capabilities. However, Jeremy revealed a whole new level of potential. His deep understanding of Apollo and expertise in crafting outbound engines are exceptional - with the right blend of personalization/customization and scalability.

Since Jeremy came on board, our success in booking meetings with targeted personas and accounts has skyrocketed. His insights have not only met but exceeded our expectations, driving significant growth for our business.

We wholeheartedly recommend Jeremy to any organization aiming to maximize their use of Apollo. His input has been a game-changer for us."

David Larter, Founder of Jolly

Brought outbound infrastructure in house, now delivering steady stream of meetings and 7 figure pipeline

Symmetry Corporate Finance is a UK based M&A advisory services firm. Symmetry was using a lead agency and getting pretty good outbound results. The problem is it was a monthly recurring cost regardless of results, the amount of leads were dwindling, and the program was mostly a black box with no inputs. They did not own any of the data or infrastructure. We helped Symmetry:

• Set up a cold email infrastructure that could land in their recipient's inboxes at scale
• Build out an Apollo.io instance complete with custom account scoring models, personas, website visitor ID connected to outreach
• Personalize messaging at the account and contact level using dynamic variables (relevant Spintax) to increase response rates
• Documentation and training on on how to run this outbound system themselves, with optional ongoing support if ever needed

The results:

• Much higher quality conversations with leads (brand and offer appropriate messaging vs. spammy junk responses)
• Meetings progressing to deal stages (mid-7 figure plus acquisition deals with long sales cycles are typical in this industry)
• An "Allbound" Sales engine that Symmetry now owns and controls