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ProgrammableWeb (Mulesoft/Salesforce)

  • Industry 
    B2B Publishing
  • Location
    San Francisco, CA
  • Company Size

Python Scripting and Cold Outreach for leads, $100K+ ARR

ProgrammableWeb is the web's oldest and largest API Directory, a media property owned by SaaS vendor Mulesoft (now Salesforce). One tactic that was efficient and effective was to build a Python script to scrape company mentions and links to inform a personalized, relevant and timely automated cold out reach sequence. Using (data/lead info), marketing automation (, and booking (Calendly) software, the result was an automated pipeline of 50+ monthly warm leads and booked calls.