Apollo.io "Plays" allow for rules based automations within Apollo.io to build an automatic inbound and outbound lead generation engine. Pre-built templates or custom plays can be used to:
- Target new hires in roles at target accounts (more likely to consider new technology or change.
- Convert Anonymous website visitors (using Dealfront integration)
- End sequences for outdated data or contacts that have changed jobs
- Find contacts at accounts that are showing research intent around your keyword topics (using Leadsift intent data)
and lots more.
Automating Outreach with Apollo.io Plays - Video Tutorial