B2B Outsourced SaaS Sales

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Break into new markets and build repeatable, scalable sales pipeline and revenue with B2B Outsourced SaaS Sales and Marketing Services.

B2B Outsourced SaaS Sales is a full service, long term engagement and strategic partnership. We get deep into your business to understand your market, product, competitors, your sales and marketing stack, USPs, ICPs, GTM, and any other fun acronyms you can think of. We basically become part of the team with access to internal systems and processes, weekly calls, etc.

The end result is consistent, growing month over month SaaS revenue directly attributable to closed won deals through

Are you ready for

B2B Outsourced SaaS Sales


There are a few things to have in place for Outsourced B2B SaaS Sales to work. The B2B buying process has changed and prospects email and LinkedIN inboxes are flooded. Buyers want to do their own research on a company online before engaging with a rep. There are several things to have in place before it makes sense to hire an outsourced BDR or SDR team to do cold email or LinkedIN outreach:

  • Content - baseline level of blog, video, case studies, product features, alternative to competitor pages, and industry or solution area specific content for the prospect to research at their own pace. This is also needed for matching your specific ICPs (Ideal Customer Profiles) to the right message that will resonate and generate the initial response.
  • Trust - any referenceable customer or partner logos, funding, quotes, experienced management/product team all help to build a bit of social proof.
  • Get listed on SaaS product directory and customer review sites like G2, Capterra, etc. If you can seed this with a few positive customer reviews even better. This may provide some inbound leads and traffic back to your site from buyers building vendor short lists and looking for alternative solutions, and also helps legitimize your company with a bit of third party validation (there is a vetting process with the top directory sites).
  • Build your LinkedIN company presence - share content from the company page and make sure any employees or even key contractors are connected to your company page. This is something a B2B buyer will check before engaging with a startup vendor.

For more tips, check out Tips for Outsourced SaaS Sales Success.

Once these things are in place, response rates will increase and outsourced SaaS sales and services will have a much better chance for success.

What We Can Provide:

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    Prospect List Building - work with you to understand your market segments and targets based on your Ideal Custom Profiles (ICP).

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    Develop Cold Email Outreach Sequences, A/B Test Marketing Messages, Test content/Offers. We prefer getting set up with an email address under your company domain.

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    Managing Sales Pipeline from Prospect to Close - demos, email follow up, proposals, contract negotiations, renewals, etc. Everything can be tracked through CRM and weekly reports.

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    SaaS Video Demos and Tutorials, Blog Posts - Content Development for sales and marketing outreach, inbound lead generation.

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    Recommend, Implement, Manage a Modern Sales and Marketing Stack.

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    Customer Development - early stage SaaS demos with goal of selling not just what is currently available but also the product roadmap and vision; Understanding, distilling and reporting back customer needs, feature requests to help inform your product roadmap.

Case Studies: for Growing SaaS Startups

How the Process Works


Provide us an email address

You provide us access to a temporary corporate email address from your domain - required by some providers to prove ownership (it can be generic like ''). We only use this email address for the purpose of submitting/editing/approving listings. You can delete it afterwards if needed or change the password later if you want to keep that as a separate inbox for listings communications.


Fill out our form once with your product and company details

Fill out the form once with your full company and product info data (screenshots, pricing, videos, etc) and choose which directories to submit to. Some fields are optional and can be left blank. We'll pull any additional info needed from your website to complete the submissions without a lot of back and forth or asking minor questions. The goal is to get the listings published and links from the directories up and running. You always maintain full ownership of the listings per each site's TOS and you can update/enhance/fill in any gaps at any time.


See the live listings

It can take up to 2-3 weeks to get everything submitted and go through the full approval processes for publishing on every site. We will send a weekly email update with published submissions (i.e. 8 out of 20 published so far, here the links, etc.). There is not a guarantee that all 20 will ultimately be reviewed/approved/published but they will definitely be submitted and if there is any missing info or reasons for rejection will pass that info on and work with you to correct (not typical). Once live, we include one round of revisions. Need ongoing help keeping listings up to date? Talk to us and we can help.

Directories we submit to:

Choose the directories that are a fit or match for your SaaS solution

Cloud Ratings
Product Hunt
Software Advice
Good Firms

Software Directory Listings - Done for You as a Service


SaaS Directory Listing Service
One Time Fee


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    Choose up to 20 Directories to submit to
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    Enter your data once - we submit to all directories
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    Accuracy Guaranteed - One Round of Revisions Included
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Common Questions - FAQs
Get in touch at
How do product directories impact SEO?
Directories are generally considered a good targeted referral traffic source with no SEO benefit or harm. We're only placing you in hand picked, relevant product directories and review sites focused on SaaS. After years of abuse and shady SEO practices, Google likely ignores most directory links. Does that mean there's no reason to get listed on these platforms? No, it is still a key product discovery mechanism for serious B2B buyers. SaaS software purchasers are spending time on these sites so it's important to be there with at least a baseline presence to get considered for the short list.
Why do this through
The main benefit is to save time and headaches - submitting company and product listings is a manual process with a lot of email back and forth and approvals (as well as sales calls and emails from reps selling sponsored directory packages). The process can actually be a little tricky with submitting, formatting, etc. We have VAs that have the process down and everything documented.
Should I submit before I have customer reviews?
There are different strategies here. Obviously it is ideal to have lots of glowing customer reviews, but even if you are not at that stage there are still product discovery benefits to getting listed early. Plenty of buyers may also be intrigued by startups in stealth mode or with new and innovation solutions and approaches. Buyers are often looking for alternatives to the obvious SaaS choices.
You own the listings and can make changes at any time. Need help to frequently update the listings? Contact us and we can likely help streamline this process for you.
Want to talk first?
No problem - drop us a line and we can set up a time to talk through the process and answer any questions.

LiveWebinar (RTC Lab)

LiveWebinar (RTC Lab)
  • Industry 
    Webinar Platform
  • Location
    Gdańsk, Poland
  • Company Size

$0 to 6 figure plus ARR in under 5 months

LiveWebinar is a SaaS webinar platform based in Poland.  Established first direct US and NA sales presence. Built a database of prospects, helped evaluate and implement CRM (PipeDrive); set up outbound marketing automation/cold email outreach funnel(Woodpecker). Quickly got up to speed on complex, technical SaaS webinar platform in a new market and have a growing customer list of enterprise and white label customers.

Insightera (Marketo)

Insightera (Marketo)
  • Industry 
    B2B Martech SaaS
  • Location
    Tel Aviv, Israel
  • Company Size

First US direct deals to acquisition in < 6 months

Worked closely with founders of one of the first B2B marketing personalization platforms as they were moving to the US and closing a $5M Series A. Leveraged CMO network and B2B marketing knowledge to set up initial meetings with enterprise customers. Quarterbacked deals with $30K average ARR for first US SaaS customers. Acquired within 6 months by Marketo for $20M. (now Arrears) (now Arrears)
  • Industry 
    Debt Collection Software
  • Location
    Los Angeles, CA USA
  • Company Size

Partnered with pre-revenue SaaS to build initial outbound and inbound lead engine, supported by content, directory listings, setup. Result was steady flow of booked, qualified demos (avg 10+ per month).

Tactics, Services Used:

Outsourced SDR Services - email, phone, LinkedIn outreach. Setup, Automations, Sequences, List Building; integrated with Hubspot CRM.

Built initial cold call, demo, email scripts, sales FAQs, objection handling. A/B tested, refined over time.

Cold Email Domain Setup for Outbound Outreach and to protect primary domain.

Intent Data - used intent data sources Bombora and Leadsift to identify in-market accounts researching relevant software (debt collection software); automated outreach to right contacts at those accounts .

Dealfront setup, integration to identify anonymous website visitors (accounts) and automate cold outreach to matching buyer personas to convert to traffic to demos.

SEO Analysis, Content Mapping - Identified high intent keywords like “chatgpt for debt collection” and “ to drive traffic and support outbound efforts.

Software Directory Submission Service - posted Arrears on 10+ software directories including G2, Capterra, SoftwareAdvice for product discovery, links, traffic.

Want to find out more?
Read about our Pricing, Process and Phased approach to Outsourced SaaS Sales
  • Buyer personas
  • Lists - Account, Contacts
  • Custom Scoring Models (Accounts, Contacts)
  • Personalized, targeted Sequences for different personas/lists (you write; we can help if needed)
  • Integration with Hubspot, other CRM
  • Plays (automations)
  • Continued Fine tuning, troubleshooting, consult over 2 months of setup Consulting Pricing

1-on-1 Roadmap

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    Initial 1 hour consult call to understand your sales process, tech stack.
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    Step by Step Roadmap to setup to meet your goals, based on your specific situation
one time fee
Order Setup,
Done for you as a Service

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    Initial 1 hour consult call to understand your sales process, tech stack.
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    2nd call to get alignment on setup and plan
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    Initial custom setup, including:
  • Buyer personas
  • Lists - Account, Contacts
  • Custom Scoring Models (Accounts, Contacts)
  • Personalized, targeted Sequences for different personas/lists (you write; we can help if needed)
  • Integration with Hubspot, other CRM
  • Plays (automations)
  • Continued Fine tuning, troubleshooting, consult over 2 months of setup
one time fee

Cold Email Domain Setup, Warming

Domains with DNS setup and and warmed up for cold outreach. More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies

/for 1 domain
Includes 2 email addresses generally good for 80-100 emails a day total.

Ongoing, Cold Outbound support

On call Fine tuning, troubleshooting, consult after initial setup (up to 5+ hours a month)


One time - Hourly Consulting Call

Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things and outbound sales

one time fee
Order Video Tutorials

Learn More About Our Processes for Helping Early Stage SaaS Companies Grow Using

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Tell Us About Your B2B SaaS Sales Outsourcing Needs.

Best Outsourced Ad Sales Rep Firms And Services 2021 - Complete Guide - Top 10 Companies Compared

Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Read the Guide