B2B Outsourced SaaS Sales is a full service, long term engagement and strategic partnership. We get deep into your business to understand your market, product, competitors, your sales and marketing stack, USPs, ICPs, GTM, and any other fun acronyms you can think of. We basically become part of the team with access to internal systems and processes, weekly calls, etc.
The end result is consistent, growing month over month SaaS revenue directly attributable to closed won deals through SaaSBoost.io.
There are a few things to have in place for Outsourced B2B SaaS Sales to work. The B2B buying process has changed and prospects email and LinkedIN inboxes are flooded. Buyers want to do their own research on a company online before engaging with a rep. There are several things to have in place before it makes sense to hire an outsourced BDR or SDR team to do cold email or LinkedIN outreach:
For more tips, check out Tips for Outsourced SaaS Sales Success.
Once these things are in place, response rates will increase and outsourced SaaS sales and services will have a much better chance for success.
Prospect List Building - work with you to understand your market segments and targets based on your Ideal Custom Profiles (ICP).
Develop Cold Email Outreach Sequences, A/B Test Marketing Messages, Test content/Offers. We prefer getting set up with an email address under your company domain.
Managing Sales Pipeline from Prospect to Close - demos, email follow up, proposals, contract negotiations, renewals, etc. Everything can be tracked through CRM and weekly reports.
SaaS Video Demos and Tutorials, Blog Posts - Content Development for sales and marketing outreach, inbound lead generation.
Recommend, Implement, Manage a Modern Sales and Marketing Stack.
Customer Development - early stage SaaS demos with goal of selling not just what is currently available but also the product roadmap and vision; Understanding, distilling and reporting back customer needs, feature requests to help inform your product roadmap.
LiveWebinar is a SaaS webinar platform based in Poland. Established first direct US and NA sales presence. Built a database of prospects, helped evaluate and implement CRM (PipeDrive); set up outbound marketing automation/cold email outreach funnel(Woodpecker). Quickly got up to speed on complex, technical SaaS webinar platform in a new market and have a growing customer list of enterprise and white label customers.
Worked closely with founders of one of the first B2B marketing personalization platforms as they were moving to the US and closing a $5M Series A. Leveraged CMO network and B2B marketing knowledge to set up initial meetings with enterprise customers. Quarterbacked deals with $30K average ARR for first US SaaS customers. Acquired within 6 months by Marketo for $20M.
Outsourced SDR Services - email, phone, LinkedIn outreach.
Apollo.io Setup, Automations, Sequences, List Building; integrated with Hubspot CRM.
Built initial cold call, demo, email scripts, sales FAQs, objection handling. A/B tested, refined over time.
Cold Email Domain Setup for Outbound Outreach and to protect primary domain.
Intent Data - used intent data sources Bombora and Leadsift to identify in-market accounts researching relevant software (debt collection software); automated outreach to right contacts at those accounts .
Dealfront setup, integration to identify anonymous website visitors (accounts) and automate cold outreach to matching buyer personas to convert to traffic to demos.
SEO Analysis, Content Mapping - Identified high intent keywords like “chatgpt for debt collection” and “ to drive traffic and support outbound efforts.
Software Directory Submission Service - posted Arrears on 10+ software directories including G2, Capterra, SoftwareAdvice for product discovery, links, traffic.
Domains with DNS setup and and warmed up for cold outreach. More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies
On call Fine tuning, troubleshooting, consult after initial setup (up to 5+ hours a month)
Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things Apollo.io and outbound sales