Do you have top of funnel, initial 'hand raiser' leads and accounts that may have filled out a form but are not quite ready to book a demo or get on a call? Or do you need more information to further qualify and prioritize the lead before routing them? Hiring a firm that provides outsourced lead qualification may be a great option to insert as the next stage after your top of funnel efforts (inbound web, outbound marketing, lead generation, content syndication) and saving your limited in house sales resources from this often frustrating middle ground of the buyer's research process.
An outsourced lead qualification company will usually use a mix of email, social selling and phone to further qualify these leads and get them closer to the point of calendared demos.
Email, Phone, Social Outreach
ABM (Account Based Marketing) support - surround the buying teams at these target accounts with display ads to further nurture and push the company further along it's buying journey. Provides lift to other channels and tactics.
Leverage your existing content -white papers, webinars, case studies as a hook to help nurture and qualify
Synch with your existing CRM and Marketing Automation systems; or operate independently