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Overview of Apollo.io PowerUps for Personalization and Targeting

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I provide an overview of Apollo's new feature, PowerUps, integrating AI for account and contact list building and personalization. This feature brings the power of custom AI prompting directly into Apollo.io, instead of using Clay or other tools and integrations. For this demo we create a custom account field, build a PowerUp AI prompt to find information about an account that used to be done manually, and use that to segment the account list and personalize messaging.

  • 00:00 Apollo.io's new PowerUps feature - Clay replacement
  • 1:20 PowerUps Demo Example using Custom Account field
  • 02:49 Custom AI PowerUp Prompt in Apollo.io
  • 05:30 Other Apollo.io PowerUps Use Cases

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