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Custom AI Lead Engine

Turn your best manual lead source into a reusable outbound asset

Your highest converting leads rarely come from a generic database.

More often, they come from someone on your team who:

  • Knows the right niche site, directory, or thread to watch
  • Skims pages, makes judgment calls, and copies company names into a sheet
  • Hunts down the right contacts and plugs them into Apollo

It works, but it does not scale.

The Custom AI Lead Engine takes that exact manual research workflow and turns it into a system that runs every week, feeds your outbound, and gets better over time.

Who this is for

This offer is built for teams who:

  • Already have a manual process that finds great leads from public web sources
  • Are tired of rebuilding the same spreadsheets for every campaign
  • Have tried to throw VAs or “scrapers” at the problem and ended up with messy, inconsistent data
  • Want a real asset that plugs into Apollo and their outbound system, not another one off list vendor

Examples include:

  • B2B companies selling into tight verticals where the best signals live in public web data, not just typical firmographics
  • Marketers and sales teams that mine directories, licensing boards, job postings, sponsor lists, or niche communities
  • Unique data sources that are refreshed daily or weekly like public RFPs, project announcements, new business filings, etc.

If “we know where the good leads are, we just cannot pull them fast enough” sounds familiar, this is for you.

Plans and pricing

Benchmarks, US traffic: ~70–80 percent match rate at the account level, ~30 percent at the person level. Actual results depend on your traffic mix and regions.

Plan
What it includes
Monthly price
Notes
Account Signals
Account-level ID, ICP and persona layering, page-based triggers, Apollo workflows, weekly reporting
Included with Apollo Managed Plans
Best for teams that want intent-based account activation without named visitors
Person Signals (RB2B Add-On)
All Account Signals features plus person-level ID via RB2B, page-aware messaging, personal enrichment
$799/month for up to 1,000 person matches
Higher volumes available by quote. Matches counted as unique identified people per month, deduped before billing

One Time Apollo.io Setup/Reconfiguration

If you are starting from scratch with Apollo.io or already have an Apollo.io instance and want help reconfiguring, SaaSBoost.io can help. We are an Apollo.io certified agency partner.

Apollo.io Managed Services

Just want an outbound system that works but you still own the data and is not a 'black box'? We'll setup domains with proper DNS, mailboxes, and an Apollo.io instance based on your targets, inputs and strategy.

Apollo.io Consulting

Need help with an Apollo.io Salesforce or Hubspot integration, or want to or  . Let's book an hour or block of hours and work together to get the most out of Apollo.io for your company.

We take a client's ICP, Personas, Messaging, Pain points, intent topics, etc. and bring that to life in a new Apollo.io instance and build an outbound lead engine

How it works

Step 1

Map your signals, variables, and workflow

We start by unpacking what you already do when you build these lists by hand:

  • What sites and sources you use
  • How you decide “this is a good account” vs “skip”
  • What data you capture about each company and contact
  • How that data eventually shows up inside Apollo or your CRM

Then we translate this into a clear set of:

  • Signals - for example “negative reviews above X,” “recent license approval,” “mentioned in a specific thread”
  • Targeting variables - the fields we will use to build lists and filters inside Apollo
  • Messaging variables - the fields that will show up in your email templates or LinkedIn steps for personalization

You walk through your process on a call or recording. We turn it into a “Lead Engine Blueprint” that defines sources, rules, and outputs.

Step 2

Build and pilot your engine

Based on the blueprint, we work with our technical partner to build a working version of your engine.

Behind the scenes this can include:

  • AI models that read and classify unstructured content
  • Use of official APIs where available
  • Carefully controlled scraping of publicly available data with respect for site terms
  • Automations to enrich, clean, and normalize the data
  • Mapping everything into the variables we defined in Step 1

We run it against a sample, review the results with you, and tune:

  • Are we pulling the right types of accounts
  • Are the variables coming through cleanly
  • Are there obvious false positives or misses

The goal of the pilot is a small but high quality list that proves the engine is following your logic.

Step 3

Productionize and integrate with Apollo

Once the pilot looks right, we turn the engine into an always on part of your outbound stack.

Common outputs:

  • New accounts and contacts created or updated directly inside Apollo
  • Custom fields that drive your segment filters and campaign entry rules
  • Messaging variables ready to drop into your existing sequences
  • Optional export into Google Sheets or your data warehouse if you want an external view

You end up with a documented engine that runs on a schedule and a clear connection between:

  • The signals the engine looks for
  • The lists that get built in Apollo
  • The messages that go out
Step 4

Monitor, maintain, and improve

Websites change layouts, signals evolve, and your ICP can shift.

The ongoing piece focuses on:

  • Monitoring for breakage when a source changes
  • Tweaking prompts and filters to improve precision and reduce junk
  • Adding new sources or signals when you discover a better way to find great accounts
  • Reviewing performance so the engine keeps aligned with where your pipeline is actually coming from

This is also where we keep your engine wired into any changes we make to your broader Apollo setup.

Are you ready for

Custom AI Lead Engine

?

What you get

Every Custom AI Lead Engine engagement includes:

  • Lead Engine Blueprint
  • Working engine for at least one high value use case
  • Integration into Apollo or your CRM
  • Operator ready outputs that your team or clients can use immediately
  • Ongoing monitoring and light improvements covered by your license

Data, compliance, and ownership

A few important guardrails.

Data and compliance

  • Only publicly available web data
  • Respect for site terms and robots.txt
  • Official APIs used whenever they exist and make sense
  • No attempts to bypass logins or paywalls

This is about scaling legitimate research, not building a shadow scraping operation that gets you in trouble.

Ownership

  • You own your data and the targeting logic we define together
  • We operate and maintain the underlying engine that runs your program
  • You can export your data at any time
  • If you ever want to bring the engine entirely in house, we can scope a separate handoff project

Behind the scenes, we work with a technical partner who maintains the core framework. You work directly with SaaSBoost.

Pricing

Pricing depends on the complexity of your engine and how critical it is to your pipeline, but most projects fall into these ranges.

Pilot engine - single use case

  • Designed to codify and automate one high value manual lead source
  • Includes discovery, blueprint, build, pilot run, and integration into Apollo or your CRM
  • Typical setup: $1K to $2.5K one time build fee
  • Ongoing license: $250 to 500 per month

Advanced or multi source engine

  • For more complex workflows pulling from multiple sources or requiring heavier AI parsing
  • Includes everything in the pilot plus additional sources, logic, and support
  • Typical setup: TBD
  • Ongoing license: $500 to $750 per month
  • Additional engines for other segments or clients are discounted off the base monthly

You can compare this against your current costs for VAs, custom dev, internal time, and missed opportunities from not using that signal at scale.

What We Can Provide:

SaaSBoost.io for Growing SaaS Startups

How the Process Works

1

Provide us an email address

You provide us access to a temporary corporate email address from your domain - required by some providers to prove ownership (it can be generic like 'listings@yourcompany.com'). We only use this email address for the purpose of submitting/editing/approving listings. You can delete it afterwards if needed or change the password later if you want to keep that as a separate inbox for listings communications.

2

Fill out our form once with your product and company details

Fill out the form once with your full company and product info data (screenshots, pricing, videos, etc) and choose which directories to submit to. Some fields are optional and can be left blank. We'll pull any additional info needed from your website to complete the submissions without a lot of back and forth or asking minor questions. The goal is to get the listings published and links from the directories up and running. You always maintain full ownership of the listings per each site's TOS and you can update/enhance/fill in any gaps at any time.

3

See the live listings

It can take up to 2-3 weeks to get everything submitted and go through the full approval processes for publishing on every site. We will send a weekly email update with published submissions (i.e. 8 out of 20 published so far, here the links, etc.). There is not a guarantee that all 20 will ultimately be reviewed/approved/published but they will definitely be submitted and if there is any missing info or reasons for rejection will pass that info on and work with you to correct (not typical). Once live, we include one round of revisions. Need ongoing help keeping listings up to date? Talk to us and we can help.

Directories we submit to:

Choose the directories that are a fit or match for your SaaS solution

SaaS Browser
DiscoverCloud
SaaSHub
Cuspera
SaaSWorthy
FinancesOnline
SourceForge
Product Hunt
CabinetM
CrowdReviews
SaaSGenius
Serchen
TechnologyAdvice
PeerSpot
TrustRadius
SoftwareSuggest
AlternativeTo
TrustPilot
FeaturedCustomers
Software Advice
Capterra
StackShare
Crozdesk
GetApp
Good Firms
G2

Case Studies

Kroolo

Kroolo Logo
  • Industry 
    Software
  • Location
    Singapore
  • Company Size
    Medium

About Kroolo

Introducing Kroolo - your ultimate productivity powerhouse. Transform your workflow with Kroolo's all-in-one integration of workspaces, projects, tasks, goals, documents, and collaboration tools - all unified in a single hub, enhanced by AI. Consolidate your goals, tasks, projects and OKRs metrics all in one dashboard for a clear overview of objectives.

Published on 12 Directories

Sonos Pro

Sonos Pro Logo
  • Industry 
    Software
  • Location
    Santa Barbara, CA
  • Company Size
    Medium

What is Sonos Pro?

Sonos Pro makes it easy to play what you love—music, podcasts, movies, shows, audiobooks, radio and more—and share it out loud with the ones you love. We’re not limited by what’s possible now. With a bold vision for the future of home sound, we’ve painstakingly invented the technology we needed to make it a reality.

Published on 7 Directories

Resolve

Resolve Logo
  • Industry 
    Software
  • Location
    Singapore
  • Company Size
    Medium

What is Resolve?

Automated Debt Collection - Turn past-due collections on autopilot. Streamline, scale, and manage your account receivables with Resolves AI-powered end-to-end financial operations platform.

Published on 8 Directories

Listly

Listly Logo
  • Industry 
    Software
  • Location
    Singapore
  • Company Size
    Medium

What is Listly?

Listly is a plugin for Google Chrome, Microsoft Edge, and Naver Whale that enables users to scrape the web without needing to write any code. This makes it easier for you to gather a large amount of information and export it into either Excel or Google Sheets, for your benefit!

Published on 8 Directories

Admina

Admina Logo
  • Industry 
    Software
  • Location
    Tokyo, Japan
  • Company Size
    Medium

WHAT IS ADMINA?

Admina (previously known as IT Management Cloud) simply helps companies discover, manage and optimize SaaS applications. It allows businesses to gain complete visibility of SaaS applications and help them understand what SaaS apps they have, what those apps cost, and how they’re used, allowing them to identify underused and unused applications, provision & de-provision users, as well as discover Shadow ITs.

Published on 5 Directories

Software Directory Listings - Done for You as a Service

Pricing

SaaS Directory Listing Service
One Time Fee

$999

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    Choose up to 20 Directories to submit to
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    Enter your data once - we submit to all directories
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    Accuracy Guaranteed - One Round of Revisions Included
Start Now
Common Questions - FAQs
Get in touch at
jeremy@saasboost.io
No items found.
Case Studies

See how other companies have grown revenue with SaaSBoost.io

Insightera logo

Symmetry Corporate Finance

Location:  Basingstoke, England
Brought outbound infrastructure in house, now delivering steady stream of meetings and 7 figure pipeline

Symmetry Corporate Finance is a UK based M&A advisory services firm. Symmetry was using a lead agency and getting pretty good outbound results. The problem is it was a monthly recurring cost regardless of results, the amount of leads were dwindling, and the program was mostly a black box with no inputs. They did not own any of the data or infrastructure. We helped Symmetry:

  • Set up a cold email infrastructure that could land in their recipient's inboxes at scale
  • Build out an Apollo.io instance complete with custom account scoring models, personas, website visitor ID connected to outreach
  • Personalize messaging at the account and contact level using dynamic variables (relevant Spintax) to increase response rates
  • Documentation and training on on how to run this outbound system themselves, with optional ongoing support if ever needed

The results:

  • Much higher quality conversations with leads (brand and offer appropriate messaging vs. spammy junk responses)
  • Meetings progressing to deal stages (mid-7 figure plus acquisition deals with long sales cycles are typical in this industry)
  • An "Allbound" Sales engine that Symmetry now owns and controls
Insightera logo

Jolly

Location:  Sydney, Australia
Australian Flag

“Before partnering with Jeremy, we had been utilizing Apollo for 12 months, thinking we were fully leveraging its capabilities. However, Jeremy revealed a whole new level of potential. His deep understanding of Apollo and expertise in crafting outbound engines are exceptional - with the right blend of personalization/customization and scalability.

Since Jeremy came on board, our success in booking meetings with targeted personas and accounts has skyrocketed. His insights have not only met but exceeded our expectations, driving significant growth for our business.

We wholeheartedly recommend Jeremy to any organization aiming to maximize their use of Apollo. His input has been a game-changer for us."

David Larter, Founder of Jolly

Case Studies

Reputation Prime

Reputation Prime
  • Industry 
    Reputation Management Software
  • Location
    Santa Monica, CA
  • Company Size
    6

Turned negative Reddit threads into a steady stream of high intent opportunities

Reputation Prime offers a Reddit content removal service for brands and founders. Their best lead data and signals were buried in negative Reddit threads, but finding them meant manually searching, scanning posts, and copying company names into spreadsheets. Or managing a VA for this process.

We helped Reputation Prime:

  • Design a Custom AI Lead Engine that continually scans Reddit for negative brand and keyword mentions tied to real companies
  • Score and filter those mentions based on sentiment and relevance, so only high value accounts make it through
  • Sync new accounts directly into their Apollo instance, complete with custom fields for Reddit context and variables for account level personalization
  • Plug these accounts into a signal based outbound sequence so every email references the actual Reddit situation in a relevant, non spammy way

The results:

  • A predictable feed of fresh, qualified accounts coming straight from real Reddit pain signals
  • 30 plus positive replies and new opportunities per month, with volume and reply rates trending upward
  • Less manual research, more time spent talking to buyers who already know they have a Reddit problem and are ready to solve it
Want to find out more?
Read about our Pricing, Process and Phased approach to Outsourced SaaS Sales

Project Stages: Apollo.io "Done with You as a Service" Setup

By end of Week 1

Onboarding

Outcome: Setup, Logistics

  • Setup shared Notion doc for To List, collaboration
  • Complete Apollo.io ICP doc (client) - to get on same page of ICPs, Messaging, Goals
  • Setup/Troubleshoot Domains, DNS, Warm up of cold outreach inboxes
  • Apollo.io integrations, account/contact mappings (CRM, blacklists, sequence rules, etc.)
  • Add Apollo.io tracking pixel, setup for Account ID
By end of Week 2

Initial Setup

Outcome: Account, Contact Lists.
Framework to connect sequences, workflows, reports.

  • Build Initial Prospect Lists at Account and Contact Level
  • Setup Apollo.io Custom Account Scoring Model
  • Build Personas
  • Set up Apollo.io intent data topics
  • Setup any custom account/contact fields for segmenting or personalization
  • Implement initial Sequences, Campaigns
By end of Week 3

Workflows, Reporting, Sequences

Setup Apollo.io as an automated lead engine with custom reporting

  • Set up Workflows (automations) to ensure a steady flow of taegeted campaigns, leads and clean data
  • Set up reporting/dashboards
  • Troubleshoot
By end of Week 4

Final Adjustments, Handoff

By end of Week 4 Apollo.io should be running smoothly and ready for full handoff

  • Best practices playbook, documentation, tutorials for your SDR and Sales team (List definitions, account and stages, process)
  • 45 minute recorded call with your sales team (optional)
  • Any final workflows, reports/dashboards, adjustments.
weeks 5+

Ongoing Maintenance, Support

By the end of month

  • Continued optimization, monitoring, support as we add campaigns, adjust copy, targeting, roll out more complex workflows, etc.

Apollo.io Consulting Pricing

🔧 Setup Fee

We’ll build your complete outbound system (either your existing Apollo.io instance or a sub-account of our agency plan):

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    ICP and persona development
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    Messaging + email & LinkedIn sequences
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    Apollo.io setup + domain & inbox configuration
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    Campaign creation + first round of outreach
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    Workflow automation + inbox rotation if needed
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    Playbooks, dashboards, and documentation
$4,500
one-time fee
Delivered and running in 2‑3 weeks
Order

🔄 Ongoing Management

After setup, we manage your outbound engine for you:

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    Up to 10 active campaigns a month
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    Includes 15 mailboxes, 7+ domains, 1 Apollo user seat, up to 9K emails/mo
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    Lead sourcing + list building
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    Inbox and campaign monitoring
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    Monthly reporting & recommendations
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    Up to 5 hours/month of support
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    Includes Apollo.io, inboxes, warmup tools, and CRM integrations
$999
/mo
starts Month 3
Order

LinkedIn Managed Outreach (Add‑On)

We run targeted, value‑first LinkedIn campaigns from your (or your reps’) real profiles using a light‑touch, TOS‑safe approach.

Campaigns are loaded with contacts from your Apollo.io lists and run in the background.

Perfect for founder‑led sales or lean B2B teams that want consistent, high‑quality conversations—without managing the motions.

$399
/ month / seat
add‑on to our outbound email plan; “one seat” = one LinkedIn profile
Order

Cold Email Domain Setup, Warming

More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies

Includes:

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    7 Domains, 2 Email Inboxes per Domain (14 total)
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    DNS Settings - SFP, DKIM, DMARC, 2 week email warming period, redirect domain to your main website
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    Central inbox set up as "Send from"
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    Warmed up and connected to our Apollo.io instance
$450
/for 5 domains
Includes 5 domains, 2 email addresses per domain (10 total)
Order

One time - Hourly Apollo.io Consulting Call

Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things Apollo.io and outbound sales

$200
one time fee
Order

Outbound System Pricing

We offer a simple, outcome-focused model designed to get your outbound system launched quickly—with ongoing support to keep it running.

🔧 Setup Fee

We’ll build your complete outbound system:

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    ICP and persona development
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    Messaging + email & LinkedIn sequences
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    Apollo.io setup + domain & inbox configuration
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    Campaign creation + first round of outreach
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    Workflow automation + inbox rotation if needed
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    Playbooks, dashboards, and documentation
$4,500
one-time fee
Delivered and running in 2‑3 weeks
Order

🔄 Ongoing Management

After setup, we manage your outbound engine for you:

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    Up to 10 active campaigns a month
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    Includes 15 mailboxes, 7+ domains, 1 Apollo user seat, up to 9K emails/mo
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    Lead sourcing + list building
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    Inbox and campaign monitoring
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    Monthly reporting & recommendations
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    Up to 5 hours/month of support
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    Includes Apollo.io, inboxes, warmup tools, and CRM integrations
$999
/mo
starts Month 3
Order

LinkedIn Managed Outreach (Add‑On)

We run targeted, value‑first LinkedIn campaigns from your (or your reps’) real profiles using a light‑touch, TOS‑safe approach.

Campaigns are loaded with contacts from your Apollo.io lists and run in the background.

Perfect for founder‑led sales or lean B2B teams that want consistent, high‑quality conversations—without managing the motions.

$399
/ month / seat
add‑on to our outbound email plan; “one seat” = one LinkedIn profile
Order

Simple pricing. Everything included. No extra software or licenses needed.

See Full Pricing Page

Ready to Build Your Outbound System?

We’ve done this for dozens of companies — from bootstrapped SaaS startups to funded teams launching their first outbound motion.

Whether you need 5 demos/month or 50, we’ll design the system to get you there.

Book a Free Strategy Call

📺 Why Apollo.io?

Not sure if Apollo.io is the right tool for your outbound motion?
We broke it down in this deep-dive comparison:

Best Outbound Sales Platform for Startups and SMBs
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TL;DR: Apollo offers the best combination of data, sequencing, automation, and price for most early and growth-stage B2B companies.

🔁 Already Using Apollo.io?

Already have Apollo set up but not getting results?
Check out our

Apollo Optimization & Setup Services
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Ready to add relationship‑driven LinkedIn to your outbound?

Add LinkedIn Managed Outreach for $399/seat/mo to your email plan.

Contact us

Ready to add First Party Signal Based Outreach to your outbound?

Add Website Visitor ID Outreach starting at $799/mo

Contact us

Next Step

If you already have a manual research process that consistently finds great accounts, you are sitting on an asset that can be automated by AI.

Share your process and a couple of recent lists, and we can quickly tell you whether a Custom AI Lead Engine makes sense and what a first version would look like.

Contact us
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Tell Us About Your B2B Sales Outbound Needs.

Best Outsourced Ad Sales Rep Firms And Services 2021 - Complete Guide - Top 10 Companies Compared

Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Read the Guide