SaaS Content Marketing Agency

Are you ready for

SaaS Content Marketing Agency

?

B2B buyers conduct more and more of their pre-purchase research online before they agree to a demo or sales call with a rep. The buyer is in charge of their own "customer journey". It is important to have a base level of content to help guide your prospects through this process, establish credibility for your brand, and of course obvious benefits like driving more inbound, organic traffic to your website and hopefully converting some of those users to signups/trials/demos with a well constructed funnel.

Content marketing does take time and is a long term investment though, and depending on your SaaS niche may be difficult to rank for competitive keywords or generate a high enough volume of traffic. There are some additional ways to stretch your content marketing dollars and make the investment pay off:

How to Ensure ROI on Your SaaS Content Marketing Investment

Make sure your SDRs (or outsourced SDRs) leverage the content in outbound outreach sequences. A good SDR personalizes emails and is an "information concierge", using account signals to offer up bread crumbs of relevant, useful content to the prospects and lead them closer to agreeing to a demo or trial.
Use tools like Dealfront to Identify B2B Website Visitors. Once you know at least the Accounts of who is visiting your website, even if they don't fill out a form they can be remarketed to in Account Based Marketing (ABM) programs. Your SDRs can do further digging to find the right contacts that fit your user personas. This is essentially first party intent data that you can then operationalize using a tool like Apollo.io to book a demo. For example if 3 different individuals at an account have looked at a total of 20 pages on your site, including your enterprise pricing page, that is a good account to prioritize for further sales and marketing efforts.
Be strategic about the keywords you target. For early stage SaaS companies these may be very niche topics with relatively low volume, but have high user intent and be easier to rank for. An example is going after a larger, incumbent competitor with a Competitive Attack Campaign that can be supported with a targeted outbound sales effort behind the content. Companies are always looking for upstarts and new options to establshed brands. Entrenched competitors and market leaders are often costly, overly complex, and not as focused or flexible as startups.

‍

What We Can Provide - SaaS Content Marketing Done for You as a Service

Initial SEO Keyword Research

We can use the latest tools to identify achievable long tail, high intent keywords to target. Competitor Keyword Gap Analysis.

Published Examples we have produced for clients and the strategy behind them

Roundup Posts - Capture users already aware of a problem and category and looking to create a short list of options. Examples: Best Shadow IT Discovery Tools ; Best No Code Web Scrapers

Competitive Comparison Pages - Draft off established competitors and capture users looking for alternatives to these pricy, complex brands. Examples: Intuizi vs. Foursquare - Alternative to Foursquare; Alternative to Octoparse

Tutorials and Use Case Posts. Capture users looking to solve a specific problem and showcase your solution. Example: Web Scraping for Real Estate Agents Using Listly.io

‍

Pricing for SaaS Content Marketing Done for You as a Service

Starts at $2,000 a month. Can be layered in with Outsourced SDR Services to identify accounts visiting your website, discover the contact information of the right contacts at these engaged accounts that fit your ICP and target personas, and follow up with personalized sales outreach to nurture and convert visitors to leads, demos and trials.

SaaSBoost.io for Growing SaaS Startups

How the Process Works

1 Provide us an email address

You provide us access to a temporary corporate email address from your domain - required by some providers to prove ownership (it can be generic like 'listings@yourcompany.com'). We only use this email address for the purpose of submitting/editing/approving listings. You can delete it afterwards if needed or change the password later if you want to keep that as a separate inbox for listings communications.

2 Fill out our form once with your product and company details

Fill out the form once with your full company and product info data (screenshots, pricing, videos, etc) and choose which directories to submit to. Some fields are optional and can be left blank. We'll pull any additional info needed from your website to complete the submissions without a lot of back and forth or asking minor questions. The goal is to get the listings published and links from the directories up and running. You always maintain full ownership of the listings per each site's TOS and you can update/enhance/fill in any gaps at any time.

3 See the live listings

It can take up to 2-3 weeks to get everything submitted and go through the full approval processes for publishing on every site. We will send a weekly email update with published submissions (i.e. 8 out of 20 published so far, here the links, etc.). There is not a guarantee that all 20 will ultimately be reviewed/approved/published but they will definitely be submitted and if there is any missing info or reasons for rejection will pass that info on and work with you to correct (not typical). Once live, we include one round of revisions. Need ongoing help keeping listings up to date? Talk to us and we can help.

Common Questions - FAQs

Get in touch at

jeremy@saasboost.io
‍

How do product directories impact SEO?

Directories are generally considered a good targeted referral traffic source with no SEO benefit or harm. We're only placing you in hand picked, relevant product directories and review sites focused on SaaS. After years of abuse and shady SEO practices, Google likely ignores most directory links. Does that mean there's no reason to get listed on these platforms? No, it is still a key product discovery mechanism for serious B2B buyers. SaaS software purchasers are spending time on these sites so it's important to be there with at least a baseline presence to get considered for the short list.

Why do this through SaaSBoost.io?

The main benefit is to save time and headaches - submitting company and product listings is a manual process with a lot of email back and forth and approvals (as well as sales calls and emails from reps selling sponsored directory packages). The process can actually be a little tricky with submitting, formatting, etc. We have VAs that have the process down and everything documented.

Should I submit before I have customer reviews?

There are different strategies here. Obviously it is ideal to have lots of glowing customer reviews, but even if you are not at that stage there are still product discovery benefits to getting listed early. Plenty of buyers may also be intrigued by startups in stealth mode or with new and innovation solutions and approaches. Buyers are often looking for alternatives to the obvious SaaS choices.

What about ongoing changes?

You own the listings and can make changes at any time. Need help to frequently update the listings? Contact us and we can likely help streamline this process for you.

Want to talk first?

No problem - drop us a line and we can set up a time to talk through the process and answer any questions.

Apollo.io Consulting Pricing

1-on-1 Apollo.io Roadmap

Initial 1 hour consult call to understand your sales process, tech stack.
Step by Step Roadmap to setup Apollo.io to meet your goals, based on your specific situation

$1,000

one time fee

Order

Apollo.io Setup,
Done for you as a Service

Initial 1 hour consult call to understand your sales process, tech stack.
2nd call to get alignment on setup and plan
Initial custom Apollo.io setup, including:

Buyer personas
Lists - Account, Contacts
Custom Scoring Models (Accounts, Contacts)
Personalized, targeted Sequences for different personas/lists (you write; we can help if needed)
Integration with Hubspot, other CRM
Apollo.io Plays (automations)
Continued Fine tuning, troubleshooting, consult over 2 months of setup

$2,500

one time fee

Order

Cold Email Domain Setup, Warming

Domains with DNS setup and and warmed up for cold outreach. More info on process here, including why you don’t want to use your primary domain for cold outreach, DNS settings, factors for email deliverability, # of emails per domain/mailbox here: Cold Email Best Practices for SaaS Companies

$200

/for 1 domain

Includes 2 email addresses generally good for 80-100 emails a day total.

Order

Ongoing Apollo.io, Cold Outbound support

On call Fine tuning, troubleshooting, consult after initial setup (up to 5+ hours a month)

$500

/mo

Order

One time - Hourly Apollo.io Consulting Call

Book an hour call anytime to troubleshoot, optimize, setup, strategize about all things Apollo.io and outbound sales

$200

one time fee

Order

Best Outsourced Ad Sales Rep Firms And Services 2021 - Complete Guide - Top 10 Companies Compared

Who this guide is intended for:

Independent Web Publishers, media companies, and website owners and operators that are considering outsourcing or hiring dedicated ad sales sales help and expertise to grow revenue with limited risk/up front investment. The focus is on moving beyond programmatic display and into more integrated, strategic ad products to expand revenues.

Can Outsourced Ad Sales really work? Is there a minimum traffic level or monthly unique visitors required?

For Direct Sales to work, a web property generally must have realistic potential for at least $10K/month (ideally more) in direct ad sales revenue beyond programmatic display. There is not necessarily a specific monthly traffic level - niche B2B, purchase focused websites will command much higher premiums and advertiser demand than B2C or less focused, news oriented sites.

Read the Guide

Services

SaaS Content Marketing Agency

Keyword Research and Content Marketing - Done for You as a Service. Tailored for early stage B2B SaaS companies.

Are you ready for