SaaS Content Marketing Agency

B2B buyers conduct more and more of their pre-purchase research online before they agree to a demo or sales call with a rep.  The buyer is in charge of their own "customer journey". It is important to have a base level of content to help guide your prospects through this process, establish credibility for your brand, and of course obvious benefits like driving more inbound, organic traffic to your website and hopefully converting some of those users to signups/trials/demos with a well constructed funnel.

Content marketing does take time and is a long term investment though, and depending on your SaaS niche may be difficult to rank for competitive keywords or generate a high enough volume of traffic. There are some additional ways to stretch your content marketing dollars and make the investment pay off:

How to Ensure ROI on Your SaaS Content Marketing Investment

• Make sure your SDRs (or outsourced SDRs) leverage the content in outbound outreach sequences. A good SDR personalizes emails and is an "information concierge", using account signals to offer up bread crumbs of relevant, useful content to the prospects and lead them closer to agreeing to a demo or trial.
• Use tools like Dealfront to Identify B2B Website Visitors. Once you know at least the Accounts of who is visiting your website, even if they don't fill out a form they can be remarketed to in Account Based Marketing (ABM) programs. Your SDRs can do further digging to find the right contacts that fit your user personas. This is essentially first party intent data that you can then operationalize using a tool like Apollo.io to book a demo. For example if 3 different individuals at an account have looked at a total of 20 pages on your site, including your enterprise pricing page, that is a good account to prioritize for further sales and marketing efforts.
• Be strategic about the keywords you target. For early stage SaaS companies these may be very niche topics with relatively low volume, but have high user intent and be easier to rank for. An example is going after a larger, incumbent competitor with a Competitive Attack Campaign that can be supported with a targeted outbound sales effort behind the content. Companies are always looking for upstarts and new options to establshed brands. Entrenched competitors and market leaders are often costly, overly complex, and not as focused or flexible as startups.

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What We Can Provide - SaaS Content Marketing Done for You as a Service

Initial SEO Keyword Research

We can use the latest tools to identify achievable long tail, high intent keywords to target. Competitor Keyword Gap Analysis.

Published Examples we have produced for clients and the strategy behind them

• Roundup Posts - Capture users already aware of a problem and category and looking to create a short list of options. Examples: Best Shadow IT Discovery Tools; Best No Code Web Scrapers

• Competitive Comparison Pages - Draft off established competitors and capture users looking for alternatives to these pricy, complex brands. Examples: Intuizi vs. Foursquare - Alternative to Foursquare; Alternative to Octoparse

• Tutorials and Use Case Posts. Capture users looking to solve a specific problem and showcase your solution. Example: Web Scraping for Real Estate Agents Using Listly.io

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Pricing for SaaS Content Marketing Done for You as a Service

Starts at $2,000 a month. Can be layered in with Outsourced SDR Services to identify accounts visiting your website, discover the contact information of the right contacts at these engaged accounts that fit your ICP and target personas, and follow up with personalized sales outreach to nurture and convert visitors to leads, demos and trials.

Contact us to get started.