In our previous tutorial, we demonstrated How to Set Up Apollo.io Website Visitor ID to track visitors at the account level. This allows us to see who has been visiting specific pages on your website. Now, we're going to take that data and turn it into actionable insights. We'll show you how to identify the right contacts at these accounts, drop them into personalized sequences, and automate outreach, ensuring you reach the right people at the right companies.
Step 1: Collecting Visitor Data
First, we set up the Apollo.io visitor ID cookie, which has been collecting data for a few days. By navigating to the search function, you can see the companies that have visited your site. For instance, in just a few days, we gathered data from 140 companies. You can even see details like how many unique visitors from a company, such as Microsoft, have visited different pages on your site.
Step 2: Narrowing Down Your Target List
For a more targeted approach, we focused on visitors to specific pages, such as the Apollo Setup, Pricing, and Strategy pages. By filtering the data to include only those URLs, we reduced the list from 140 to 16 more relevant accounts. This allows us to focus our outreach on companies already interested in specific aspects of our offerings.
Step 3: Setting Up Automated Outreach Plays
To avoid the tedious process of manual outreach, we can automate this with Apollo's plays. Here’s how to set it up:
- Create a Filter:some text
- Go to the company level data and filter it to show companies that have visited specific pages (e.g., Apollo Setup and Pricing).
- Save this filter to easily retrieve these companies later.
- Build an Account List:some text
- Add these filtered companies to a dedicated account list (e.g., "Apollo Pricing Visit").
- Set Up the First Play:some text
- Create a play that automatically adds these accounts to your list based on their visits to the specified pages.
- Set Up a Second Play:some text
- Schedule a regular play (daily or weekly) to identify the right contacts within these companies.
- Use pre-built personas to ensure you target the most relevant individuals.
- Drop these contacts into a sequence designed for outreach (e.g., "Apollo Setup Help").
Step 4: Automate and Monitor
Once set up, these plays run in the background. When a company visits your specified pages, Apollo will automatically find the relevant contacts and enroll them in your targeted sequence. This approach not only saves time but also ensures that your outreach is timely and relevant, increasing the likelihood of engagement.
Conclusion
By leveraging Apollo's capabilities, you can turn website visitor data into actionable insights, automate your outreach, and ensure that you're connecting with the right people at the right time. This method enhances your efficiency and effectiveness in engaging potential clients, driving better results for your business.
