AppSumo is another SaaS marketplace of sorts where you need to get approved and work with their team on a special "lifetime" membership package or deal. The Pros are that this can provide an influx of upfront cashflow and a lot of buzz and new customers. The downside is you will have to support these customers indefinitely with possibly no additional or recurring revenue, and AppSumo users may be the wrong types of customers, burden your customer support, be vocal online about negative reviews, etc. Take special care to come up with packages that users can get fair value out of but also perhaps give you the option for upsell/cross-sell into additional features or plans later. AppSumo is a different sort of software discovery platform and does not have a free listing option; however it is still mentioning and considering.
Listings in top SaaS Directory and Review sites can have lots of benefits for SaaS companies. This is a key marketing checkbox for all SaaS companies that want to get discovered by B2B buyers searching for specific software solutions. It’s great to rank for specific terms and hope that your buyers are going to land on your webpage. The reality is buyers are doing heavy pre-purchase research on third party sites like G2 and Capterra long before they visit your site or talk to one of your sales reps. This guide dives into some of the benefits, questions, and best practices around getting listed on software directories, which site to get listed on, and offers a service for taking the manual legwork out of managing the submission and listing process.
