Product Hunt can be a great product directory, but it's a little different than others on this list. PH is primarily for new or relatively unknown tech products and usually more SMB/startup focused; and needs to be posted from a personal account profile (not a company account).There is a whole launch strategy around posting on Product Hunt including having a rep from your company responsive to the 'hunt' on the day of the posting. It can drive a large amount of traffic but deserves it's own strategy. It's a much more personal and social approach and doesn't lend itself to a product directory submission service.
Listings in top SaaS Directory and Review sites can have lots of benefits for SaaS companies. This is a key marketing checkbox for all SaaS companies that want to get discovered by B2B buyers searching for specific software solutions. It’s great to rank for specific terms and hope that your buyers are going to land on your webpage. The reality is buyers are doing heavy pre-purchase research on third party sites like G2 and Capterra long before they visit your site or talk to one of your sales reps. This guide dives into some of the benefits, questions, and best practices around getting listed on software directories, which site to get listed on, and offers a service for taking the manual legwork out of managing the submission and listing process.
