ACQUISITION/DEMAND GENERATION MARKETER - The Lonely Entrepreneur

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  • Company: 
    The Lonely Entrepreneur
    Compensation (if public)
    $3,000 - $5,000 a month
    Industry 
    Sales Geographic Territory
    Average Deal Size $ MRR/ARR
    ICPs to Target
    Company HQ
    Inbound Leads?
    Possible Equity?
    Date Published
    July 11, 2024

Position Details

GENERAL

We are only looking for people who want excellence and desire excellent in their teammates. If this is not your desire, please do not apply.

DIGITAL ACQUISITION MARKETING MANAGER

The Lonely Entrepreneur (www.lonelyentrepreneur.com) is looking for a seasoned, proven digital acquisition team member or consultant to drive growth of its B2C offerings including:

  • The Lonely Entrepreneur Learning Community
  • One on One Consulting (Sidekick)
  • Individual Contributions to the Lonely Entrepreneur Non-Profit

The primary goal of this role is revenue generation generated from consumers. We are considering both full-time employees and consultants.

The Lonely Entrepreneur Learning Community

TLE’s core offering is The Lonely Entrepreneur Learning Community – a SAAS platform that serves as a one stop for much of the knowledge, tools and support an individual needs to start or grow a business. It gives entrepreneurs multiple ways to get the answers they need including:

  • Knowledge: 2000 learning modules on business and personal issues entrepreneurs face
  • Tools: 100s of templates (e.g., legal agreements) and reviews of vendors (e.g., CRM)
  • Ongoing Support and Community: through two channels - an online community and group coaching - where they can get their questions answered
  • Funding: exposure to funding opportunities
  • Vendor Vetting and Deals: vetted vendors and deals (including some free services)

For more information, visit https://lonelyentrepreneur.com/

Sidekick 1:1 Consulting

There are 15 issues that drive success. On most days, you deal with all of them. And it all falls on you. It may be what you are doing (or what you are not doing). That’s why we all need a sidekick available whenever you need them. Sidekick is our 1:1 coaching practice to provide you with a seasoned "sidekick" that is always just a phone call or text away.

Here is a video on the Learning Community and Sidekick. https://youtu.be/4fEH2dJFKpM?si=-T7NXt-wHlQ5pSEE

Digital Acquisition Marketing Manager Job Description

We’re looking for a Digital Acquisition specialist who can drive consumer purchases of our B2C solutions. Expertise in Google Ads, Hubspot are foundational required skills.

To be successful in this role, you’ll need:

  • Experience with B2C campaigns and a high degree of digital marketing expertise related to optimizing the consumer funnel.
  • Expertise on optimizing the consumer purchasing journey
  • Understanding of web site and landing page best practices related to consumer purchasing
  • Comfort with both strategizing and execution and an ability to self-manage.
  • SEO strategy and execution a plus

While digital acquisition is the foundation of this role, skills in the areas of SEO optimization, traffic optimization and B2B lead generation are pluses.

Job Duties and Responsibilities
This role will have the following duties and responsibilities:

  • Execute and optimize the consumer conversion process and funnel (top of funnel, acquisition, activation, engagement, conversion)
  • Optimize campaign performance after analyzing performance data.
  • Work closely with the product and tech team to improve the conversion funnel through A/B testing, drive qualified traffic to our website and recommend improvements for growth
  • Optimize the use of paid social media
  • Optimize web site traffic through planning and executing SEO strategies including Google Analytics and keyword strategies
  • Drive B2B lead generation for our B2B lead efforts
  • Stay up to date with the latest technology and best practices
  • Manage and oversee various digital marketing channels
  • Measure ROI and KPIs
  • Contribute to the overall brand and marketing strategy
  • Implementation of the digital marketing strategy

Knowledge, Skills & Abilities
The following requirements and qualifications:

  • Minimum of 5-7 years of experience as a digital marketer
  • Strong knowledge and experience with online marketing tools and best practices
  • 5+ years of hands-on experience with optimizing the consumer acquisition funnel
  • 5+ years of hands on experience related to all paid, referral, affiliate and organic channels in order to optimize conversion and drive acquisition
  • Expertise with Google Ads, Hubspot and other common acquisition tools
  • 4+ years of hands-on experience with SEO, Google Analytics and keyword strategies
  • Experience with paid social advertising and retargeting/ remarketing
  • Knowledge of optimal user experience to drive consumer optimization
  • Familiarity with web design platforms (e.g., Wordpress)
  • Sense of ownership and pride in your performance and its impact
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

COMPENSATION:

$3k - $5K per month for consultants.

ABOUT US:

The Lonely Entrepreneur is a one stop shop for entrepreneurs that helps them turn the struggle into success. To learn more visit www.lonelyentrepreneur.com

Job Type: Part time

Job Types: Part-time, Contract

Pay: $3,000.00 - $5,000.00 per month

Benefits:

  • Flexible schedule
  • Professional development assistance

Schedule:

  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital Marketing: 7 years (Required)
  • Google Ads: 10 years (Required)
  • HubSpot: 7 years (Required)

Work Location: Remote

Company Details

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