Researching Total Addressable Market for an edtech startup - Policyware

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  • Company: 
    Policyware
    Compensation (if public)
    $23 - $32 an hour
    Industry 
    Sales Geographic Territory
    Average Deal Size $ MRR/ARR
    ICPs to Target
    Company HQ
    Inbound Leads?
    Possible Equity?
    Date Published
    June 24, 2024

Position Details

Job Overview:
We are seeking a detail-oriented Market Researcher to help us assess the Total Addressable Market (TAM) for our company. The Market Researcher will be responsible for collecting and analyzing data to build out this view of the TAM.

Responsibilities:
- Assess various markets and estimate their size in the US (but also globally) for the core business offering (online professional education) such as executive education, in-house training, and others.
- Using excel (prefereably but not required), arrange data in easy-to-read format, including scenario analysis that estimates the share of the market that the business could capture.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or related field
- Proven experience in market research or data analysis
- Some proficiency in statistical software and data analysis tools (e.g., SPSS, SAS, Excel)
- Strong analytical skills with the ability to interpret complex data sets
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Knowledge of market research methodologies and best practices

Preferred Skills:
- Experience with qualitative and quantitative research methods

- Experience assessing TAM for other companies

Job Type: Contract

Pay: $23.00 - $32.00 per hour

Expected hours: 10 – 40 per week

Schedule:

  • Choose your own hours

Work Location: Remote

Company Details

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