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Best B2B SaaS Copywriter Services 2022 - Complete Guide

Top 23 Content Writing for SaaS Options Compared

SaaS Content Agencies vs. Individual Copywriters vs. Platforms

One decision to make up front is whether to work with an individual B2B SaaS content writer, a SaaS Content Agency, or a Content Platform.  There are pros/cons to all approaches and a lot depends on your budget, scope, time your willing to invest in managing the process, etc.

Working with a SaaS Content Agency - $$$

SaaS Content Agencies are typically going to be the most expensive option, but are great if you need a lot of content, need to move quickly, and want a long term content partner. Agencies will likely have a team dedicated to your account, defined processes, and are most likely to be able to work with your CMS and workflow.

Finding Individual B2B SaaS Copywriters - $, $$

This can require more legwork up front in identifying an individual that you are comfortable working with, understands your niche and fits within your budget and goals. However it may be the best bet long term if you can find the sweet spot individual of price/quality.  Or, build a team of freelance SaaS writers.

Platforms - $

Working with platforms can be a good option to get started. Some platforms are aimed more at the higher end of the market (iWriter, ProBlogger) while others like WritersAccess, Crowd Content, and even Upwork have a mix to sort through. Purpose built content platforms provide a well defined flow for picking from a pool of writers, creating content briefs, messaging, leaving feedback, payments, etc.  The quality and cost of the writers can still vary widely.

SaaS Content Pricing

Pricing varies widely. We’ve broken down the list below into starting budgets of small (< $250, usually a blog post or article or two), medium ($250-$2,500) and large ($2,500+).  Generally agencies are on the larger budget side while working with platforms can be a lower entry point.

How to Get Started With a B2B SaaS Copywriter

Some best practices for getting started with content writing for SaaS:

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    Hire several writers to start if you can. Test and compare, then double down with writers that produce quality content. This is more applicable if you are hiring individual writers or working through platforms to find quality writers and build a team vs. engaging with an agency that has already done that legwork for you (at a price).
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    Give a distinct and uniform content brief with target keywords, reader intent, content type, buyer personas, expected customer journey/next step. This will allow you to make an apples to apples comparison.
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    Run submissions through a plagiarism checker like Grammarly

Another Avenue - Using Facebook to Find Good SaaS Content Writers

There are several Facebook groups where copywriters hang out. These could be good avenues to post a job/content brief:

SaaS Content Promotion

Your job is not done when the content is produced unfortunately. There are also agencies specifically focused on building backlinks for SaaS content to help with SEO and driving traffic. MyGrowthGorilla is an example of a content promotion agency focused specifically on SaaS link building. Pricing starts at $3k/mo with a 12 month commitment.

So, without any further delay – here are the content writing for SaaS providers, in no particular order, that made the 2022 roundup. Want to update a listing or get your firm added to the list? Drop us a line.

Best Content Writing for SaaS Providers

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Website
Marketing manager with a background in building scalable content engines for B2B eCommerce companies. I've brought ultra-organized, optimized content management processes to clients such as MyFBAPrep, Pipe17, Deliverr, Skubana, Hubstaff, and more
Type:
Individual Writer
Starting Budget Range:
Unknown
Pricing:
Pricing not listed.
Website
VECians aren't just another bunch of SEO writers. We're a team of creatives deeply passionate about people. It's why we empathize, strategize, and work really hard to solve real problems using thoughtful content crafting, design, and our unique Product-Led Storytelling approach. We help B2B SaaS & VC companies differentiate with well-crafted stories that earns their ICPs' attention, reads, and mindshare. Because it's by getting prospects to pay undivided attention, not disrupting them or ticking SEO checklists, you generate real demand to drive growth in a SaaS world drowning in content noise and copycat products
Type:
Individual Writer
Starting Budget Range:
Large ($2,500+)
Pricing:
GENERATE DEMAND-$5,000/month/AMPLIFY DEMAND-$7,500/month.
Website
I'm a freelance writer and content strategist based in Dublin, Ireland. I write high-performing blog posts for B2B SaaS brands that want to scale their content with a skilled, reliable writer. My blog posts are well-researched, in-depth, insightful, and practical. I've worked with leading B2B SaaS companies including Pipedrive, CoSchedule, Zapier, Nextiva, HubSpot, Wave, CXL, and Teamwork. The work I do stands out because I've built a strong, repeatable process for it, including a content brief, research and writing, and efficient feedback
Type:
Individual Writer
Starting Budget Range:
Medium ($250-$2,500)
Pricing:

My standard rates for blog posts start at $850 per blog post. Rates are quoted per project and depend on complexity and word count.

More extensive content, such as ebooks, start at $2,000.

Website
I'm a content writer & strategist with more than 6 years of experience in content marketing and writing online. I craft valuable, conversion-focused content for SaaS and other B2B companies—enabling you to turn readers into leads and leads into revenue. To date, I've worked with companies like Databox, Zapier, Hotjar, and Shopify, among others
Type:
Individual Writer
Starting Budget Range:
Medium ($250-$2,500)
Pricing:
Project pricing-My rates work on a per project basis. That means I don't quote or work hourly./ Services-Blog posts start at $1000 (for up to ~1,500 words) and go up based on depth and research requirements./Long-form lead gen content- starts at $2500 and is quoted case-by-case based on word count, depth, and research. This includes whitepapers, ebooks, guides, and whatever else you like to call them./Note: I have a minimum engagement rate of $1000—if your budget is less than that, it’s probably not a fit
Website
I’m a freelance writer for B2B commerce and martech companies. I write and refresh journalistic-style content for brands like Shopify, ManyChat, CoSchedule, and more. I write & refresh sales/marketing blog posts for B2B SaaS companies. Bylines: CoSchedule, CXL, Shopify, Content Marketing Institute, Databox, and more. I teach all of that through Peak Freelance, a private membership community for freelance writers who want to scale their businesses. I'm also the founder of HelpAB2BWriter.com, a service that connects B2B writers to top-quality sources
Type:
Individual Writer
Starting Budget Range:
Medium ($250-$2,500)
Pricing:

My rates start at $1/word. $1500 min spend.

Website
I’m a Saas and B2B content and copywriter based in sunny San Diego, California. My passion? Helping companies like you engage their target customers with smart, well-researched content and conversion-based copy. I've written hundreds of long-form blog articles and case studies for growing companies in the B2B tech and SaaS space, including Sinequa, Arbor XR, Tithe.ly, and CustomerGauge. Areas of expertise: Content Writing, Blogging, Wordpress, SEO, Digital Marketing, Direct Sales Copywriting, SaaS, B2B Technology, Software, Healthcare, Email Marketing, Social Media Advertising.
Type:
Individual Writer
Starting Budget Range:
Unknown
Pricing:
Pricing not listed.
Website
I'm a website copywriter and digital PR strategist for SaaS companies. I work exclusively with B2B SaaS & Tech companies. I write copy that drives new subscriptions and delivers leads. Projects include messaging strategy, website copy, SEO content and email lead nurturing copy as well as cold emails. My process is rooted in clarity, desire, emotions, psychology, analytical insight, straight-up problem solving and a whole lot of other good stuff
Type:
Individual Writer
Starting Budget Range:
Unknown
Pricing:
Pricing not listed.
Website
I’m Kat Ambrose, a copywriter for B2B SaaS companies and eCommerce platforms. I can help you boost your conversions, educate your audience with content, and make more money. I’m a tech-translating, conversion-focused data nerd who writes engaging copy for SaaS companies so they can build their brand, grow their customer base, and make more money
Type:
Individual Writer
Starting Budget Range:
Large ($2,500+)
Pricing:
Blog posts: Starting at $700/post for 1,000 - 1,500 words| Whitepapers/ebooks/guides: Starting at $1,150/piece for 3,000 - 3,500 words|For website copywriting, those project quotes will vary per client. But for the most part, you can expect to spend about $2,500 - $5,000 on a web copy project with me
Website
Freelance SaaS and eCommerce Writer. Content Consultant and Strategist. Ensure your SaaS copywriting sells. Get more signups and boost your authority with unique, customer-driven blog posts, ebooks, and email sequences.
Type:
Individual Writer
Starting Budget Range:
Medium ($250-$2,500)
Pricing:
Prices start from £400 + VAT.
Website
close bigger deals faster with done-for-you case studies, ebooks and white papers. Generate brand awareness, grow leads and produce growth within accounts by using the voice of the customer to create high quality content. Tease out key messages from many sources and pull them together into one cohesive story from start to finish.
Type:
Agency
Starting Budget Range:
Medium ($250-$2,500)
Pricing:
Case Study Writing Service White glove- Starting at $3,000 Enhanced- Starting at $1,500 Standard- Starting at $1,250 eBook Writing Service White glove- Starting at $4,500 Enhanced- Starting at $2,500 Standard- Starting at $1,500 White Paper Writing Service White glove- Starting at $4,500 Enhanced- Starting at $2,500 Standard- Starting at $1,500.
Website
Upwork is the world’s largest work marketplace connecting million of business with independent talent around the globe. We serve everyone from one-person start-ups to 30% of the Fortune 100 with a powerful trust-driven platform that enables companies and freelancers to work together in new ways that unlock their potential. Our talent community earned over $2 billion on Upwork in 2019 across more than 8,000 skills, including website and app development, creative and design, customer support, finance and accounting, consulting and operations.
Type:
Platform
Starting Budget Range:
Small (< $250)
Pricing:
Upwork Pricing Basic- Free* *3% payment processing and administration fee on all payments to freelancers. **10% service fee on all payments to freelancers. Includes payment processing and administration fees. Plus- $49.99/mo *3% payment processing and administration fee on all payments to freelancers. **10% service fee on all payments to freelancers. Includes payment processing and administration fees. Enterprise- Contact for pricing & demo.
Website
At WriterAccess we know that you should create content that earns trust and drives sales. The fact is you need a steady stream of high-quality content that meets your audience’s wants and needs. Here is the thing: It’s time-consuming to find screened proven professionals for all the types of content you need. This makes you feel like you are falling behind your competitors and missing out on a larger audience. We believe the content creation process should be simple! We help you find the perfect writers for your specific industry.We make it simple to place orders for anything you need. We give you a simple portal where you can manage the workflow from start to finish ease
Type:
Platform
Starting Budget Range:
Small (< $250)
Pricing:
BASIC-1 User/$39/Month|PRO-10 Users/$59/Month|PREMIUM-Unlimited Users/$99/Month.
Website
Your Content Mart is a result-driven content marketing agency for early-stage and growth-stage B2B and B2C SaaS companies. We help SaaS business owners and marketing teams generate high-quality traffic, acquire more leads, and increase user signups with the Pentascope Content Marketing System.
Type:
Agency
Starting Budget Range:
Large ($2,500+)
Pricing:
Full-service engagement starts at $4,000 per month
Website
Codeless is a content production company that combines strategy, SEO, writing, design, and video. We produce hundreds of long-form articles each month for some of the biggest SaaS, service, and affiliate brands in the most competitive spaces on the Internet.
Type:
Agency
Starting Budget Range:
Large ($2,500+)
Pricing:
STARTUP-$7,500/ SCALE- $12,500/ HIGH VOLUME- $20,000 / Minimum term-6 Months/ Cancellation- 60 Days.
Website
Contently helps brands tell great stories. Our powerful content marketing platform, data-driven strategy services, and world-class freelance network give the world’s top brands everything they need to create content that delights their audience and drives results. On average, the content that customers create with Contently is worth over $1.2 million to their business each year—a 6x+ return on their investment. Creating great content is hard, but Contently makes everything much easier. Our powerful technology tells you what stories to create and connects you with a team of award-winning creatives to bring those stories to life. Smart workflows and AI-powered recommendations saves your team time and effort, and our world-class analytics suite reveals what content is performing best and guides you on what to do next. We even tell you how much your content is worth to your brand.
Type:
Platform
Starting Budget Range:
Large ($2,500+)
Pricing:
Pricing not listed.
Website
Audience Ops is a content marketing company offering a done-for-you blogging service focused on helping B2B online companies grow their audience and customer-base. AudienceOps help online businesses grow their audience, educate their customers, and earn more sales.
Type:
Agency
Starting Budget Range:
Large ($2,500+)
Pricing:
Weekly-$7,500 /Paid every 12 weeks, First 12 weeks: onboarding phase + 8 articles, First ebook (Valued at $2000), Every 12 weeks after: 12 articles | Bi-Weekly-$4,000 / Paid every 12 weeks, First 12 weeks: onboarding phase + 4 articles, Option to buy first ebook at $1500 (Valued at $2000), Every 12 weeks after: 6 articles.
Website
Goodman Lantern provides native English content writing services. We help our clients to establish a strong brand identity, enabling them to build trust, create engagement, sell better, and grow their business faster.
Type:
Agency
Starting Budget Range:
Large ($2,500+)
Pricing:
Plan 2- $1890 / month & Plan 3- $3590 / month.
Website
We're a content marketing agency that drives conversions and qualified traffic for B2B and B2C businesses.
Type:
Agency
Starting Budget Range:
Large ($2,500+)
Pricing:
Cost = $10k/month.
Website
iWriter is the fastest, easiest and most reliable way to have content written for your website. You'll be able to post a project and 1000s of freelance writers from across the globe will have instant access to write your content quickly, professionally, and affordably.
Type:
Platform
Starting Budget Range:
Medium ($250-$2,500)
Pricing:
There are 4 packages for their pricings, includes Standard, Premium, Elite, and Elite Plus. The rates per packages will depend on the number of words from $ 1.40 minimum per 150 word to $ 435 maximum of 6000 words
Website
Crowd Content is an enterprise content writing service that helps brands create publish-ready content at scale. We have a network of over 6,000 vetted writers with expertise in virtually every niche, powerful technology that makes your content creation more efficient, and experienced content managers to help you scale. With flexible solutions designed to complement clients’ unique needs, we help industry-leading brands like Lowe’s, Bloomingdale’s, and Purina scale up while maintaining quality.
Type:
Platform
Starting Budget Range:
Small (< $250)
Pricing:

Self Service Pricing: 25 words- 1 star 3$ per word for $0.75| 25 words- 2 stars 4$ per word for $1.00| 25 words- 3 stars 8.8$ per word for $2.20| 25 words- 4 stars 8.8$ per word for $3.38.

Managed Service packages also available; contact for pricing.

Website
100% Unique Content + Hand Edited + 100,000 Expert Writers + 50,000 Businesses Served. Constant Content is a content creation service that specializes in creating high-quality, unique content for businesses. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.
Type:
Platform
Starting Budget Range:
Small (< $250)
Pricing:
Based on the complexity of the projects, rates vary between $.15–$.20/per word. However, there are other pricing models as well—especially when there is a higher volume of request.
Website
ProBlogger has helped hundreds of thousands of bloggers around the globe improve their blogs. This site is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium.
Type:
Platform
Starting Budget Range:
Medium ($250-$2,500)
Pricing:
PRICING: STANDARD LISTING- $75, FEATURED LISTING- $150 | MEMBERSHIP PACKAGES: 5 STANDARD LISTINGS- $300, 10 STANDARD LISTINGS-$500, 3 FEATURED LISTINGS- $360.
Website
Textbroker.com is the leading online platform in the U.S. for custom-made, unique written content. The online marketplace brings together customers looking for unique and exclusive textual content with more than 100,000 U.S.-based freelance authors who can write about virtually any topic. Orders include search engine optimized web copy, blog posts, articles, press releases, news, white papers, eCommerce descriptions, buyer guides, even chapters of books. Typical customers are SEO and marketing agencies, internet portals, as well as eCommerce vendors and publishers.
Type:
Platform
Starting Budget Range:
Small (< $250)
Pricing:

Pricing varies widely from self service, one off articles as low as 1.5 cents a word to managed service plans for outsourcing all of your content starting at $2,500/mo.

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