One decision to make up front is whether to work with an individual B2B SaaS content writer, a SaaS Content Agency, or a Content Platform. There are pros/cons to all approaches and a lot depends on your budget, scope, time your willing to invest in managing the process, etc.
SaaS Content Agencies are typically going to be the most expensive option, but are great if you need a lot of content, need to move quickly, and want a long term content partner. Agencies will likely have a team dedicated to your account, defined processes, and are most likely to be able to work with your CMS and workflow.
This can require more legwork up front in identifying an individual that you are comfortable working with, understands your niche and fits within your budget and goals. However it may be the best bet long term if you can find the sweet spot individual of price/quality. Or, build a team of freelance SaaS writers.
Working with platforms can be a good option to get started. Some platforms are aimed more at the higher end of the market (iWriter, ProBlogger) while others like WritersAccess, Crowd Content, and even Upwork have a mix to sort through. Purpose built content platforms provide a well defined flow for picking from a pool of writers, creating content briefs, messaging, leaving feedback, payments, etc. The quality and cost of the writers can still vary widely.
Pricing varies widely. We’ve broken down the list below into starting budgets of small (< $250, usually a blog post or article or two), medium ($250-$2,500) and large ($2,500+). Generally agencies are on the larger budget side while working with platforms can be a lower entry point.
Some best practices for getting started with content writing for SaaS:
There are several Facebook groups where copywriters hang out. These could be good avenues to post a job/content brief:
Your job is not done when the content is produced unfortunately. There are also agencies specifically focused on building backlinks for SaaS content to help with SEO and driving traffic. MyGrowthGorilla is an example of a content promotion agency focused specifically on SaaS link building. Pricing starts at $3k/mo with a 12 month commitment.
So, without any further delay – here are the content writing for SaaS providers, in no particular order, that made the 2022 roundup. Want to update a listing or get your firm added to the list? Drop us a line.
Starts at $2,000 a month. Can be layered in with Outsourced SDR Services to identify accounts visiting your website, discover the contact information of the right contacts at these engaged accounts that fit your ICP and target personas, and follow up with personalized sales outreach to nurture and convert visitors to leads, demos and trials.
After our initial call, I'll send a quote if we're a good match that covers everything we discussed. I work on a flat-fee basis, so you'll never be surprised!
Conversion audits start at $300. Blog posts start at $750. Website and email copywriting projects start at $3000.
Self Service Pricing: 25 words- 1 star 3$ per word for $0.75| 25 words- 2 stars 4$ per word for $1.00| 25 words- 3 stars 8.8$ per word for $2.20| 25 words- 4 stars 8.8$ per word for $3.38.
Managed Service packages also available; contact for pricing.
Pricing varies widely from self service, one off articles as low as 1.5 cents a word to managed service plans for outsourcing all of your content starting at $2,500/mo.
My rates start at $1/word. $1500 min spend.
My standard rates for blog posts start at $850 per blog post. Rates are quoted per project and depend on complexity and word count.
More extensive content, such as ebooks, start at $2,000.
Project based - set your budget and you will be matched with agencies that fit your criteria