SaaS Calculators

CAC SaaS Calculator with Demand Generation Funnel

Free CAC SaaS Calculator - How To Calculate CAC

This CAC SaaS tool calculates simple Customer Acquisition Cost (CAC), a key SaaS benchmark. CAC equals Total Sales and Marketing Cost divided by Customers Added. Optional inputs in this calculator allow for modeling out an updated CAC based on an additional demand generation marketing spend and traditional MQL/SAL/SQL/Closed Won funnel stages and ratios.

Inputs

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    Sales Costs, Marketing Costs

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    # of Customers Added

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    Additional Demand Generation Spend

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    Average Cost Per Lead (CPL) or Prospect

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    Lead to MQL (Marketing Qualified Lead) Ratio - What % of leads are MQLs? Rough SaaS Industry benchmark is 15%. Heavily dependent on targeting, quality/fit of leads.

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    MQL to SAL (Sales Accepted Lead) Ratio - What % of MQLs turn to SALs? Rough SaaS Industry benchmark is 60%.

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    SAL to SQL (Sales Qualified Lead) Ratio - What % of SALs to SQLs? Rough SaaS Industry benchmark is 55%.

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    SQL to Closed Won Deal Ratio - What % of SQLs turn into Closed Won Deals? Rough SaaS Industry benchmark is 25%

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Outputs

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    Total Sales and Marketing Cost

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    Customer Acquisition Cost (CAC)

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    # of Leads, MQLs, SALs, Closed Won Deals

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    Updated Customer Acquisition Cost

CAC Considerations and Best Practices

  • CAC is most importantly related to LTV (Customer Lifetime Value). A good CAC ratio is generally accepted as 3:1. Meaning a customer is worth 3 times more than the cost to acquire them over the course of the customer lifetime.
  • Reducing CAC can be crucial for SaaS Companies. The main way to reduce your CAC is optimizing your Sales and Marketing Funnel (the ratios included as inputs in this calculator).

Additional SaaS Calculators

LTV SaaS Calculator

LTV SaaS Calculator - How to calculate LTV for SaaS. LTV (Customer Lifetime Value) is a key SaaS planning metric. It represents the average revenue per customer before they churn, taking into account gross margin. LTV is a key metric when compared to CAC (Customer Acquisition Cost).

LTV SaaS Calculator - How to calculate LTV for SaaS

Online Advertising ROI Calculator

Free Online Advertising ROI Calculator - How To Calculate ROI % for Marketing Programs

Online Advertising ROI Calculator

SaaS Commission Calculator

This SaaS Commission Calculator models out break even points and average net monthly recurring revenue (Net MRR) based on different Cost of Sales factors.

SaaS Commission Calculator
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