This CAC SaaS tool calculates simple Customer Acquisition Cost (CAC), a key SaaS benchmark. CAC equals Total Sales and Marketing Cost divided by Customers Added. Optional inputs in this calculator allow for modeling out an updated CAC based on an additional demand generation marketing spend and traditional MQL/SAL/SQL/Closed Won funnel stages and ratios.
Sales Costs, Marketing Costs
# of Customers Added
Additional Demand Generation Spend
Average Cost Per Lead (CPL) or Prospect
Lead to MQL (Marketing Qualified Lead) Ratio - What % of leads are MQLs? Rough SaaS Industry benchmark is 15%. Heavily dependent on targeting, quality/fit of leads.
MQL to SAL (Sales Accepted Lead) Ratio - What % of MQLs turn to SALs? Rough SaaS Industry benchmark is 60%.
SAL to SQL (Sales Qualified Lead) Ratio - What % of SALs to SQLs? Rough SaaS Industry benchmark is 55%.
SQL to Closed Won Deal Ratio - What % of SQLs turn into Closed Won Deals? Rough SaaS Industry benchmark is 25%
Total Sales and Marketing Cost
Customer Acquisition Cost (CAC)
# of Leads, MQLs, SALs, Closed Won Deals
Updated Customer Acquisition Cost
LTV SaaS Calculator - How to calculate LTV for SaaS. LTV (Customer Lifetime Value) is a key SaaS planning metric. It represents the average revenue per customer before they churn, taking into account gross margin. LTV is a key metric when compared to CAC (Customer Acquisition Cost).