# of Monthly Customers Added
Average MRR (monthly recurring revenue) per customer
Base Sales Compensation Rate
Base Sales Commission Rate
Hurdle Rate (optional)
Average MRR Added
Sales Commission Earned
Total Cost of Sales (Base + Commission)
Net MRR = Monthly MRR added minus Cost of Sales
LTV SaaS Calculator - How to calculate LTV for SaaS. LTV (Customer Lifetime Value) is a key SaaS planning metric. It represents the average revenue per customer before they churn, taking into account gross margin. LTV is a key metric when compared to CAC (Customer Acquisition Cost).
This CAC SaaS tool calculates simple Customer Acquisition Cost (CAC), a key SaaS benchmark. CAC equals Total Sales and Marketing Cost divided by Customers Added. Optional inputs in this calculator allow for modeling out an updated CAC based on an additional demand generation marketing spend and traditional MQL/SAL/SQL/Closed Won funnel stages and ratios.