Impressions or Page Views - the top level of the funnel can be banner or blog impressions or related metric
CTR (%)- Click Through percentage
Conversion Rate Percentage (%)
Cost Per Sale
Cost of Program ($)
Revenue Generated ($)
Net ROI ($)
LTV SaaS Calculator - How to calculate LTV for SaaS. LTV (Customer Lifetime Value) is a key SaaS planning metric. It represents the average revenue per customer before they churn, taking into account gross margin. LTV is a key metric when compared to CAC (Customer Acquisition Cost).
This CAC SaaS tool calculates simple Customer Acquisition Cost (CAC), a key SaaS benchmark. CAC equals Total Sales and Marketing Cost divided by Customers Added. Optional inputs in this calculator allow for modeling out an updated CAC based on an additional demand generation marketing spend and traditional MQL/SAL/SQL/Closed Won funnel stages and ratios.