SaaS Calculators

LTV SaaS Calculator

LTV SaaS Calculator - How to calculate LTV for SaaS. LTV (Customer Lifetime Value) is a key SaaS planning metric. It represents the average revenue per customer before they churn, taking into account gross margin. LTV is a key metric when compared to CAC (Customer Acquisition Cost).

Inputs

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    ARPA (Average Revenue Per Account (Average MRR across all accounts)

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    Gross Margin % - The difference between revenue and COGS (Cost Of Goods Sold). This is typically extremely high in SaaS (>80%)

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    Customer Churn Rate %. According to Bessemer Venture partners, an acceptable SaaS Churn Rate is 5-7% Annually for SaaS companies. This equates to 0.42-0.58% monthly churn.

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Outputs

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    LTV - Customer Lifetime Value

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Additional SaaS Calculators

Online Advertising ROI Calculator

Free Online Advertising ROI Calculator - How To Calculate ROI % for Marketing Programs

Online Advertising ROI Calculator

CAC SaaS Calculator with Demand Generation Funnel

Free CAC SaaS Calculator - How To Calculate CAC

This CAC SaaS tool calculates simple Customer Acquisition Cost (CAC), a key SaaS benchmark. CAC equals Total Sales and Marketing Cost divided by Customers Added. Optional inputs in this calculator allow for modeling out an updated CAC based on an additional demand generation marketing spend and traditional MQL/SAL/SQL/Closed Won funnel stages and ratios.

CAC SaaS Calculation with Demand Gen Funnel Calculator

SaaS Commission Calculator

This SaaS Commission Calculator models out break even points and average net monthly recurring revenue (Net MRR) based on different Cost of Sales factors.

SaaS Commission Calculator
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